Marketing Science Director

dentsu UK Limited; Manchester; Hybride; GBP 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Flexible working arrangements

Competitive salary

Tailored benefits

Résumé du poste

Dentsu UK Limited is seeking a Marketing Science Director based in Manchester to lead incrementality measurement through MMM and experiments. You will guide methodologies, analyze results, and provide strategic insights to drive client outcomes.

The role emphasizes statistical robustness and clear communication across teams and clients. You will own the Insights and measurement discipline in the market, liaising with clients to deliver integrated marketing objectives while mentoring junior

Qualifications

• Core understanding of MMM, Attribution, experimentation and Incrementality testing.
• Excellent communication skills across diverse teams.
• Project management to ensure on-time, high-quality client deliverables.
• Ability to execute services independently and mentor junior team members.
• Strong statistical knowledge.
• Solid understanding of how marketing drives business outcomes.

Responsabilités

• Deliver MMM, Attribution, experimentation and incrementality testing services for clients to improve marketing effectiveness.
• Line manage and coach junior analysts within the matrix structure.
• Ensure robust, timely results that build client trust in recommendations.
• Lead client communications for medium to large projects with internal and external stakeholders.
• Create and present data-driven stories for stakeholders.
• Develop measurement frameworks and strategies.

Connaissances

MMM

Attribution

Experimentation

Incrementality

Communication

Project management

Marketing theory

Description du poste

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

We are hiring for a Marketing Science Director to be based out of our Manchester offices.

Purpose of the Role As Marketing Science Director you’ll specialise in incrementality measurement through either Marketing Mix Modelling or incrementality experiments, playing a pivotal role in assessing the true impact of our marketing efforts on driving business outcomes. You will be part of a team that takes statistical robustness seriously in the design of models and tests but we hope you can take the complex and explain it simply. Working closely with cross-functional teams, you will develop methodologies, analyse results, and provide actionable insights to inform strategic decision-making. The purpose of this role is to set the strategic direction for the team, taking ownership of the overall Insights and measurement discipline in the market and liaising with clients to ensure an integrated response to marketing objectives.

Key Responsibilities

• Delivery of the full range of our products and services for our clients to improve their marketing effectiveness through the usage of MMM, Attribution reporting, experimentation & incrementality testing and bespoke media analytics
• Line manager for more junior analysts acting as a coach and mentor across the matrix management structure we utilise in data science
• Ensure the team of analysts deliver robust, accurate and timely results that build client trust in the decisions we recommend
• Act as the client lead for medium to large sized projects, ensuring high quality deliveries and effective communication with all internal and external stakeholders
• Create and present compelling stories informed by our data work for all stakeholders
• Creation of measurement frameworks and strategies

Key Skills

• Core understanding of the requirements, limitations & value of marketing effectiveness services such as MMM, Attribution, experimentation and Incrementality testing
• Excellent communication skills and the ability to work across multiple diverse teams
• Project management for such activities to ensure the client deliverables are of high quality and delivered on time
• Ability to execute our core services independently and the ability to guide and train more junior team members
• Core statistical knowledge
• Core understanding of how marketing can contribute to business success and strong understanding of marketing theory

What we offer

This is a permanent role. The team is based in our Manchester office primarily* but operates under flexible working arrangements. The team are currently in the office every Tuesday and Thursday. As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs.

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work. We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at [e-mail], quoting the reference number of the role that you are applying for.

Job Details

Location: Manchester - Bonded Warehouse

Time Type: Full time

Contract Type: Permanent

About Dentsu

For over 120 years, innovation has been a core tenet of our offering - exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Dream bold. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work.