Marketing Science Director: MMM & Incrementality Leader

dentsu UK Limited; Manchester; Ibrido; GBP 90.000 - 130.000; Tempo pieno

Vantaggi offerti da questo lavoro

Flexible working arrangements

Competitive salary

Tailored benefits

Descrizione del lavoro

Dentsu UK Limited is seeking a Marketing Science Director based in Manchester to lead incrementality measurement through MMM and experiments. You will guide methodologies, analyze results, and provide strategic insights to drive client outcomes.

The role emphasizes statistical robustness and clear communication across teams and clients. You will own the Insights and measurement discipline in the market, liaising with clients to deliver integrated marketing objectives while mentoring junior

Competenze

• Core understanding of MMM, Attribution, experimentation and Incrementality testing.
• Excellent communication skills across diverse teams.
• Project management to ensure on-time, high-quality client deliverables.
• Ability to execute services independently and mentor junior team members.
• Strong statistical knowledge.
• Solid understanding of how marketing drives business outcomes.

Mansioni

• Deliver MMM, Attribution, experimentation and incrementality testing services for clients to improve marketing effectiveness.
• Line manage and coach junior analysts within the matrix structure.
• Ensure robust, timely results that build client trust in recommendations.
• Lead client communications for medium to large projects with internal and external stakeholders.
• Create and present data-driven stories for stakeholders.
• Develop measurement frameworks and strategies.

Conoscenze

MMM

Attribution

Experimentation

Incrementality

Communication

Project management

Marketing theory

Descrizione del lavoro

Dentsu UK Limited is seeking a Marketing Science Director based in Manchester to lead incrementality measurement through MMM and experiments. You will guide methodologies, analyze results, and provide strategic insights to drive client outcomes.

The role emphasizes statistical robustness and clear communication across teams and clients. You will own the Insights and measurement discipline in the market, liaising with clients to deliver integrated marketing objectives while mentoring junior