MMM Analytics Lead — Marketing Effectiveness

Interpublic; Greater London; Hybrid; GBP 65,000 - 100,000; Full time

Job summary

OMD UK is seeking a Data and Analytics Consultant in Decisions Science to lead analytics projects for clients, specialising in Marketing Mix Modelling (MMM) and econometrics. You will distill client questions into models and deliver consultative insights that inform marketing strategy.

You will coach Analysts, manage projects end-to-end, collaborate with client leadership, and help grow opportunities with internal and external stakeholders. Proficiency in R or Python and Excel is required.

Qualifications

• Strong econometrics background with experience leading analytics projects.
• Ability to distill client questions into model form.
• Experience delivering MMM results to marketers and analytics teams.

Responsibilities

• Lead client analytics projects and deliver consultative recommendations.
• Coach Analysts and oversee project delivery.
• Manage client relationships with internal and external stakeholders.
• Identify new commercial opportunities and client growth.
• Present MMM results to marketers and analytics teams.

Skills

Team leadership

Econometrics

Client-facing

R or Python

Excel

Tools

R

Python

MS Excel

Job description

OMD UK is seeking a Data and Analytics Consultant in Decisions Science to lead analytics projects for clients, specialising in Marketing Mix Modelling (MMM) and econometrics. You will distill client questions into models and deliver consultative insights that inform marketing strategy.

You will coach Analysts, manage projects end-to-end, collaborate with client leadership, and help grow opportunities with internal and external stakeholders. Proficiency in R or Python and Excel is required.