Data Science Manager

Dentsu Aegis Network Ltd.; Leeds; Híbrido; GBP 85.000 - 120.000; Tempo integral

Resumo da vaga

Dentsu Aegis Network Ltd. in the UK is seeking a Data Science Manager to lead measurement projects, specialising in Marketing Mix Modelling (MMM) or incrementality experiments.

You will work with cross-functional teams to design robust methodologies, deliver insights, and present actionable recommendations to clients. This permanent, hybrid role can be based in London, Manchester, Leeds, or Edinburgh, with a competitive salary and tailored benefits.

Qualificações

• Experience delivering marketing effectiveness analytics independently.
• Specialise in MMM or incrementality experiments.
• Ability to explain complex analysis simply.
• Strong communication with clients and stakeholders.
• Advanced proficiency in Excel and PowerPoint.

Responsabilidades

• Independently build marketing mix models or design incrementality experiments.
• Deliver marketing effectiveness projects across MMM, attribution reporting, experimentation and analytics.
• Act as the client lead for small to medium projects, ensuring high-quality delivery.
• Keep stakeholders informed through clear communication.
• Create and present compelling stories from analysis and explain business implications.
• Develop measurement frameworks that integrate different analytical approaches.
• Work with cross-functional teams to develop robust methodologies and actionable insights.
• Utilise analytical software to deliver MMM or incrementality analyses.

Conhecimentos

MMM (Marketing Mix Modelling)

Incrementality testing

Client leadership

Statistical modelling

Cross-functional collaboration

Excel

PowerPoint

Ferramentas

Excel

PowerPoint

Descrição da vaga

As Data Science Manager, you'll specialise in measuring incrementality through either Marketing Mix Modelling (MMM) or incrementality experiments, helping clients understand the impact of marketing on business outcomes. You can bring depth in either area - you don't need experience in both.

You' ll join a team that takes statistical robustness seriously and values the ability to explain complex analysis simply. Working with cross-functional teams, you'll develop measurement methodologies, analyse results and turn your findings into actionable recommendations.

• Independently build marketing mix models or design and analyse incrementality experiments, depending on your specialism.
• Deliver marketing effectiveness projects across our services, including MMM, attribution reporting, experimentation, incrementality testing and bespoke media analytics.
• Act as the client lead for small to medium‑sized projects, ensuring high-quality delivery.
• Keep internal and external stakeholders informed through clear, effective communication.
• Create and present compelling stories from your analysis, explaining what the findings mean for marketing and business decisions.
• Create measurement frameworks and strategies that bring different analytical approaches together.
• Work with cross‑functional teams to develop statistically robust methodologies and actionable insights.
• Experience delivering marketing effectiveness analytics independently, specialising in MMM or incrementality experiments, with hands‑on use of analytical software.
• Core statistical knowledge and an understanding of how to apply it to robust models or experiments.
• An understanding of the requirements, limitations and value of MMM, attribution, experimentation and incrementality testing, and how they work together in a holistic measurement framework.
• A strong understanding of marketing theory and how marketing contributes to business success.
• The ability to explain complex analysis simply, communicate with clients and stakeholders, and guide and train junior colleagues.
• Advanced proficiency in Excel and PowerPoint.

Dentsu is an integrated growth and transformation partner to the world's leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

The Decisioning team helps clients understand campaign effectiveness and make better decisions across channels, using techniques from marketing testing to econometric modelling.

This is a permanent role.

This role can be based in our London, Manchester, Leeds or Edinburgh offices and operates under hybrid working arrangements.

As well as a competitive salary, you will enjoy a benefits package that you can tailor to your needs.

Inclusion & Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.