Marketing Effectiveness Lead (MMM & Data Science) - Hybrid

Ekimetrics; Greater London; Hybrid; GBP 60,000 - 75,000; Full time

Benefits offered by this job

Private healthcare

Life insurance

Wellbeing support

Group pension

Hybrid work policy

25 days annual leave

International mobility

Modern office London

Job summary

Ekimetrics in London seeks a Senior Consultant/Analyst to lead end-to-end MMM and marketing effectiveness projects for international clients, guiding data strategy, modelling, insights and activation. You will manage 3–10 person teams, translate complex analytics into business recommendations for senior stakeholders, and contribute to growth through thought leadership, recruitment and innovation.

The role offers a hybrid working policy, a central London office, and a package including 25 days

Qualifications

• 3–4 years’ experience in MMM and analytics/data science.
• Bachelor’s or master’s degree in Statistics, Econometrics, Data Science, Economics, Applied Mathematics, Marketing Analytics, or related field.
• Strong proficiency in Python, R, SQL, or similar tools.
• Experience with Databricks, Azure, or other cloud/data platforms is a plus.
• Solid understanding of econometrics, regression analysis, Bayesian statistics, or other advanced modelling techniques.
• Experience translating data and model outputs into actionable business recommendations.

Responsibilities

• Lead end-to-end MMM and marketing effectiveness programs for international clients, from data strategy and collection to modelling, insights, and activation.
• Apply econometrics, regression, Bayesian statistics, and machine learning methods to analyse marketing and customer data.
• Collaborate closely with Managers to understand the project scope, structure, analytical approaches, manage operations and ensure timely delivery.
• Build dashboards and visualisation tools to communicate actionable insights using proprietary frameworks and best practices.
• Translate complex analytics into clear, business-oriented recommendations for senior stakeholders and C‑suite clients.
• Support clients in optimising marketing spend, understanding campaign performance, improving customer segmentation, and maximising ROI.

Skills

MMM experience

Analytics

Leadership

Client-facing

Education

Bachelor’s or master’s degree in Statistics/Econometrics/Data Science/Economics/Applied Mathematics

Tools

Python

R

SQL

Databricks

Azure

Job description

Ekimetrics in London seeks a Senior Consultant/Analyst to lead end-to-end MMM and marketing effectiveness projects for international clients, guiding data strategy, modelling, insights and activation. You will manage 3–10 person teams, translate complex analytics into business recommendations for senior stakeholders, and contribute to growth through thought leadership, recruitment and innovation.

The role offers a hybrid working policy, a central London office, and a package including 25 days