Customer Relations Manager

RCH Care Homes Limited; Milton; On-site; GBP 35,000 - 52,000; Full time

Job summary

RCH Care Homes Limited invites applications for a Customer Relations Manager at Woodlands Care Centre, Cambridge, to drive occupancy targets with a comprehensive sales and marketing plan. The role combines community engagement, care seeker journey management, and enhancing the home’s visibility.

You will plan and deliver the sales and marketing strategy, input accurate data into Care HQ CRM, coordinate events, manage the move-in process with the General Manager, and travel as required to

Qualifications

• Proven experience in a senior sales and marketing role within the care sector is essential.
• Strong understanding of the private care market.
• Exceptional leadership, communication, and relationship-building skills.
• Strategic thinker with a results-driven mindset.
• Willingness to travel across the specified regions.

Responsibilities

• Plan and deliver the sales & marketing strategy for the care home, including activity ranging from meeting and influencing partners in the community to delivering the social media strategy.
• Input accurate information on Care HQ (CRM system) and manage the care seeker journey, including visits to the home and follow-ups to achieve required conversion rates.
• Deliver Sales & Marketing events, preparation and coordination of the events in line with the Sales and Marketing Toolkit (SOP).
• Manage the move-in process in conjunction with the General Manager to ensure a smooth, seamless transition from choice to move in.

Skills

Leadership

Communication

Relationship-building

Job description

RCH are looking for a Customer Relations Manager to work at Woodlands Care Centre, based in Central Cambridge

Responsible for ensuring occupancy targets and AWF targets are met by delivering a comprehensive Sales and Marketing plan which contains a blend of managing the care seeker journey to increase occupancy, generating good news stories to support the homes visibility and also managing the social media platform to engage with families and care seekers.

Main duties will be;

• To plan and deliver the sales & marketing strategy for the care home which will contain a blend of activity ranging from meeting and influencing partners in the community to delivering the social media strategy.
• To be responsible for inputting accurate information on Care HQ (CRM system) and to manage the care seeker journey, such as visits to the home and follow-ups. Thus, ensuring the sales cycles is achieving the required conversion rates.
• To deliver Sales & Marketing events, preparation and co-ordination of the event in-line with the Sales and Marketing Toolkit (SOP).
• Managing the move in process in conjunction with the General Manager and ensuring the process is a smooth, seamless transition from choice to move in

About You:

• Proven experience in a senior sales and marketing role within the care sector is essential
• Strong understanding of the private care market
• Exceptional leadership, communication, and relationship-building skills
• Strategic thinker with a results-driven mindset
• Willingness to travel across the specified regions

Why Join Us:

• Work with a supportive and forward-thinking team