Customer Relations Manager

RCH Care Homes Limited; Cambridgeshire and Peterborough; On-site; GBP 45,000 - 65,000; Full time

Job summary

RCH Care Homes Limited is seeking a Customer Relations Manager for Manton Heights Care Centre in Bedford to drive occupancy through a strategic sales and marketing plan. You will lead partnerships, oversee CRM data input, and manage the customer journey from initial inquiry to move-in.

The role requires senior sales and marketing experience in the care sector, strong leadership and communication skills, and willingness to travel across regions.

Qualifications

• Senior sales and marketing experience in the care sector.
• Strong leadership and communication skills.
• Understanding of the private care market.
• Willingness to travel across regions.

Responsibilities

• Plan and deliver the sales & marketing strategy for the care home to drive occupancy and AWF targets.
• Input accurate information on Care HQ (CRM) and manage the care seeker journey from visits to move-in.
• Deliver Sales & Marketing events and coordinate activities per the SOP toolkit.
• Manage the move-in process with the General Manager to ensure a smooth transition from choice to move-in.

Skills

Senior sales & marketing

Leadership

Communication

Relationship-building

Strategic thinking

Travel willingness

Job description

RCH are looking for a Customer Relations Manager to work at Manton Heights Care Centre, based in Bedford.

Responsible for ensuring occupancy targets and AWF targets are met by delivering a comprehensive Sales and Marketing plan which contains a blend of managing the care seeker journey to increase occupancy, generating good news stories to support the homes visibility and also managing the social media platform to engage with families and care seekers.

Main duties will be;

• To plan and deliver the sales & marketing strategy for the care home which will contain a blend of activity ranging from meeting and influencing partners in the community to delivering the social media strategy.
• To be responsible for inputting accurate information on Care HQ (CRM system) and to manage the care seeker journey, such as visits to the home and follow-ups. Thus, ensuring the sales cycles is achieving the required conversion rates.
• To deliver Sales & Marketing events, preparation and co-ordination of the event in-line with the Sales and Marketing Toolkit (SOP).
• Managing the move in process in conjunction with the General Manager and ensuring the process is a smooth, seamless transition from choice to move in

About You:

• Proven experience in a senior sales and marketing role within the care sector is essential
• Strong understanding of the private care market
• Exceptional leadership, communication, and relationship-building skills
• Strategic thinker with a results-driven mindset
• Willingness to travel across the specified regions

Why Join Us?

• Work with a supportive and forward-thinking team