Customer Relations Manager

Manton Heights Care Centre; Bedford; In loco; GBP 35.000 - 55.000; Tempo pieno

Descrizione del lavoro

Manton Heights Care Centre in Bedford is seeking a Customer Relations Manager to drive occupancy and AWF targets through a comprehensive sales and marketing plan. The role includes managing the care seeker journey, updating Care HQ, and coordinating events with the Sales & Marketing Toolkit.

Key responsibilities include planning the strategy, inputting CRM data, delivering events, and ensuring a smooth move-in process in collaboration with the General Manager. Travel across regions is expected.

Competenze

• Proven experience in a senior sales and marketing role within the care sector is essential.
• Strong understanding of the private care market.
• Exceptional leadership, communication, and relationship-building skills.
• Willingness to travel across the specified regions.

Mansioni

• Plan and deliver the sales & marketing strategy for the care home, including community engagement and social outreach.
• Input accurate information on Care HQ (CRM system) and manage the care seeker journey to optimise conversions.
• Deliver Sales & Marketing events and coordinate activities in line with the Sales and Marketing Toolkit (SOP).
• Manage the move-in process with the General Manager to ensure a smooth transition from choice to move-in.

Conoscenze

Sales & Marketing strategy

CRM systems

Leadership

Communication

Relationship building

Travel

Strumenti

Care HQ

Descrizione del lavoro

RCH are looking for a Customer Relations Manager to work at Manton Heights Care Centre, based in Bedford. Responsible for ensuring occupancy targets and AWF targets are met by delivering a comprehensive Sales and Marketing plan which contains a blend of managing the care seeker journey to increase occupancy, generating good news stories to support the homes visibility and also managing the social media platform to engage with families and care seekers. Main duties will be;

• To plan and deliver the sales & marketing strategy for the care home which will contain a blend of activity ranging from meeting and influencing partners in the community to delivering the social media strategy.
• To be responsible for inputting accurate information on Care HQ (CRM system) and to manage the care seeker journey, such as visits to the home and follow-ups. Thus, ensuring the sales cycles is achieving the required conversion rates.
• To deliver Sales & Marketing events, preparation and co-ordination of the event in-line with the Sales and Marketing Toolkit (SOP).
• Managing the move in process in conjunction with the General Manager and ensuring the process is a smooth, seamless transition from choice to move in
  Proven experience in a senior sales and marketing role within the care sector is essential
• Strong understanding of the private care market
• Exceptional leadership, communication, and relationship-building skills
• Strategic thinker with a results-driven mindset
• Willingness to travel across the specified regions