Customer Relations Manager

RCH Care Homes Limited; Clapham; On-site; GBP 35,000 - 50,000; Full time

Benefits offered by this job

Supportive team

Job summary

RCH Care Homes Limited in Bedford seeks a Customer Relations Manager to drive occupancy through a strategic Sales & Marketing plan, while overseeing the care seeker journey and stakeholder engagement. You will manage Care HQ CRM data, run events, and coordinate move-in processes with the General Manager to ensure a smooth transition for new residents.

The role requires senior sales/marketing experience in private care, strong leadership, and a willingness to travel across regions.

Qualifications

• Senior sales and marketing experience in the care sector is essential.
• Strong understanding of the private care market.
• Excellent leadership and stakeholder management.
• Willingness to travel across specified regions.
• Strategic, results-driven mindset.

Responsibilities

• Plan and deliver the sales & marketing strategy for the care home.
• Input accurate information on Care HQ CRM and manage the care seeker journey.
• Deliver Sales & Marketing events and co-ordinate the event in-line with the SOP.
• Manage the move in process with the General Manager to ensure a smooth transition.

Skills

Leadership

Communication

Relationship-building

Strategic thinking

Travel willingness

Job description

RCH are looking for a Customer Relations Manager to work at Manton Heights Care Centre, based in Bedford.

Responsible for ensuring occupancy targets and AWF targets are met by delivering a comprehensive Sales and Marketing plan which contains a blend of managing the care seeker journey to increase occupancy, generating good news stories to support the homes visibility and also managing the social media platform to engage with families and care seekers.

Main duties will be;

• To plan and deliver the sales & marketing strategy for the care home which will contain a blend of activity ranging from meeting and influencing partners in the community to delivering the social media strategy.
• To be responsible for inputting accurate information on Care HQ (CRM system) and to manage the care seeker journey, such as visits to the home and follow-ups. Thus, ensuring the sales cycles is achieving the required conversion rates.
• To deliver Sales & Marketing events, preparation and co-ordination of the event in-line with the Sales and Marketing Toolkit (SOP).
• Managing the move in process in conjunction with the General Manager and ensuring the process is a smooth, seamless transition from choice to move in

About You:

• Proven experience in a senior sales and marketing role within the care sector is essential
• Strong understanding of the private care market
• Exceptional leadership, communication, and relationship‑building skills
• Strategic thinker with a results‑driven mindset
• Willingness to travel across the specified regions

Why Join Us?

• Work with a supportive and forward-thinking team