Customer Relations Manager

RCH Care Homes Limited; Cambridge; On-site; GBP 42,000 - 56,000; Full time

Job summary

RCH Care Homes Limited in Cambridge is seeking a Customer Relations Manager at Woodlands Care Centre to drive occupancy and AWF targets through a strategic sales and marketing plan. You will manage the care seeker journey, input data into Care HQ, coordinate events, and oversee the move-in process with the General Manager to ensure a smooth transition.

The role requires senior sales/marketing experience in the care sector, strong leadership, and willingness to travel across regions.

Qualifications

• Senior sales and marketing experience within the care sector is essential.
• Strong understanding of the private care market.
• Exceptional leadership, communication, and relationship-building skills.
• Strategic thinker with a results-driven mindset.
• Willingness to travel across the specified regions.

Responsibilities

• Plan and deliver the sales & marketing strategy for the care home, including community engagement and social media.
• Input accurate information on Care HQ (CRM) and manage the care seeker journey (visits and follow-ups).
• Deliver Sales & Marketing events and coordinate activities per SOP.
• Manage the move-in process with the General Manager to ensure a smooth transition from choice to move in.

Skills

Senior sales experience

Marketing leadership

Relationship building

Strategic thinking

Travel across regions

Job description

RCH are looking for a Customer Relations Manager to work at Woodlands Care Centre, based in Central Cambridge

Responsible for ensuring occupancy targets and AWF targets are met by delivering a comprehensive Sales and Marketing plan which contains a blend of managing the care seeker journey to increase occupancy, generating good news stories to support the homes visibility and also managing the social media platform to engage with families and care seekers.

Main duties will be;

• To plan and deliver the sales & marketing strategy for the care home which will contain a blend of activity ranging from meeting and influencing partners in the community to delivering the social media strategy.
• To be responsible for inputting accurate information on Care HQ (CRM system) and to manage the care seeker journey, such as visits to the home and follow-ups. Thus, ensuring the sales cycles is achieving the required conversion rates.
• To deliver Sales & Marketing events, preparation and co-ordination of the event in-line with the Sales and Marketing Toolkit (SOP).
• Managing the move in process in conjunction with the General Manager and ensuring the process is a smooth, seamless transition from choice to move in

About You:

• Proven experience in a senior sales and marketing role within the care sector is essential
• Strong understanding of the private care market
• Exceptional leadership, communication, and relationship-building skills
• Strategic thinker with a results-driven mindset
• Willingness to travel across the specified regions

Why Join Us?

• Work with a supportive and forward-thinking team