Customer Marketing Manager, EMEA

anthropic; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A growing AI firm is seeking a customer marketing leader to develop and scale its customer marketing function across EMEA. The ideal candidate will have extensive B2B marketing experience, particularly with enterprise accounts, and will create compelling stories to deepen customer relationships. This role involves strategic account engagement, narrative development, and a strong understanding of EMEA market dynamics.

Qualifications

• 6+ years of B2B customer marketing experience, ideally within EMEA markets.
• Proven track record of building customer advocacy programs from scratch.
• Experience marketing into major EMEA enterprise accounts.

Responsibilities

• Develop compelling customer narratives for EMEA audiences.
• Define customer segmentation and tiering framework.
• Design and execute personalized engagement strategies for accounts.

Skills

B2B customer marketing experience

Customer storytelling

Strategic account engagement

Understanding of EMEA markets

Exceptional storytelling abilities

Ability to thrive in ambiguity

Education

Bachelor's degree in a related field

Job description

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

We are looking for a customer marketing leader to build and scale our customer marketing function across EMEA, with a focus on strategic enterprise accounts in the region. In this role, you'll craft compelling customer stories, design account-specific co‑marketing programs, and orchestrate key moments that deepen relationships with decision‑makers at our most important EMEA customers. You'll work at the intersection of customer storytelling and strategic account programming helping customers articulate their success stories while creating personalized experiences that drive loyalty, expansion, and regional growth.

The ideal candidate brings deep experience in B2B customer marketing within EMEA, with a proven track record of building customer advocacy programs from the ground up and executing high‑touch account engagement strategies for enterprise customers.

Responsibilities

• Develop compelling customer narratives—case studies, testimonials, thought leadership, video content—that resonate with EMEA audiences and address regional market dynamics
• Define the regional customer segmentation and tiering framework, mapping EMEA accounts from startups through industry enterprises to guide advocacy prioritization and resource allocation
• Balance high‑touch enterprise programming with scalable customer marketing initiatives for mid‑market and emerging tech companies across EMEA
• Design and execute personalized, high‑touch engagement strategies for strategic EMEA enterprise accounts
• Orchestrate key moments programming including executive dinners, customer speaking opportunities at events, exclusive workshops, and advisory board sessions
• Develop EMEA customer advisory board strategy that creates memorable experiences and deepens relationships with highest‑value accounts
• Partner with EMEA Sales leadership to identify expansion opportunities and ensure customer marketing initiatives directly support account growth objectives
• Build and manage a regional programming calendar that balances customer advocacy activities with strategic account engagement across key EMEA markets
• Identify and cultivate strategic customer relationships across EMEA that can serve as powerful advocates and reference points for the region

You may be a good fit if you have:

• 6+ years of B2B customer marketing experience, ideally within EMEA markets or with significant EMEA responsibility
• Proven track record building customer advocacy programs from scratch, with demonstrated success in customer storytelling, advocacy program development, and strategic account engagement
• Experience marketing into and building relationships with major EMEA enterprise accounts (think: Barclays, HSBC, Novo Nordisk, Unilever-scale companies)
• Strategic yet hands‑on approach—ability to balance high‑touch enterprise customer marketing with scaled programs for tech companies and startups, understanding when each approach is appropriate
• Deep understanding of EMEA market dynamics, regional preferences, and cultural nuances that inform customer engagement strategies
• Exceptional storytelling abilities—can identify compelling customer narratives and bring them to life across multiple formats
• Fast‑paced working style with strong bias to action—comfortable shipping 80% solutions quickly and iterating, with ability to pivot as priorities shift
• Ability to thrive in ambiguity and startup environments, building programs with minimal guidance
• Background in B2B tech, ideally with experience at both fast‑paced scale‑ups and established enterprise software companies
• Based in EMEA (UK strongly preferred)

Strong candidates may have:

• Experience in formal ABM or strategic account marketing programs
• Prior work in Financial Services, Life Sciences, or other regulated industries
• Background in community building or customer advisory board management
• Experience scaling customer marketing programs across multiple regions or markets
• Fluency in additional European languages (French/German)

The expected base compensation for this position is below. Our total compensation package for full‑time employees includes equity, benefits, and may include incentive compensation.

Logistics

Education requirements: We require at least a Bachelor's degree in a related field or equivalent experience.

Location‑based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.

Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.