Customer Marketing Executive

Danielle Ward Recruitment; Wales; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading recruitment agency in the UK is seeking a Customer Marketing Executive to enhance customer engagement and drive revenue. This role involves leading customer acquisition efforts, developing loyalty programmes, and analyzing performance metrics to optimize campaigns. Ideal candidates will have strong communication skills and a solid understanding of customer behaviour. Benefits and a dynamic work environment await you in this key role.

Qualifications

• Solid understanding of customer behaviour and loyalty programme strategies.
• Effective communicator with strong stakeholder management skills.
• Comfortable working in a fast-paced and ever-evolving environment.

Responsibilities

• Lead customer acquisition efforts across multiple touchpoints.
• Develop and execute an activity plan to grow loyalty programme.
• Analyze performance metrics to shape effective campaigns.

Skills

Customer behaviour understanding

Stakeholder management

Fast-paced adaptability

Writing and editing skills

Collaboration

Familiarity with CRM tools

Tools

CRM tools

Loyalty platforms

Job description

A new exciting opportunity has arisen for a Customer Marketing Executive to join this successful and renowned company, to play a key role in driving customer engagement and revenue.

Customer Marketing Executive Responsibilities

• Lead customer acquisition efforts across multiple touchpoints, including website, in-store, and digital channels
• Develop and execute a robust activity plan to grow loyalty programme and increase customer spend
• Analyse performance metrics, customer insights and market trends to shape effective campaigns
• Use customer feedback and analytics to refine and enhance the loyalty journey, focusing on engagement, retention and satisfaction
• Manage rewards and offers to ensure they align with customer expectations and deliver value
• Monitor the return on investment for all loyalty activities and share regular performance updates with stakeholders
• Develop and manage and communications calendar for loyalty-related initiatives
• Gather and respond to internal and customer feedback to drive ongoing improvements
• Work collaboratively across departments to implement new processes and continuously improve ways of working based on competitor research and team input
• Handle administrative duties such as processing payments and ensuring data is managed securely and ethically

Customer Marketing Executive Skills & Experience

• Solid understanding on customer behaviour and loyalty programme strategies
• Effective communicator with strong stakeholder management skills
• Comfortable working in a fast-paced and ever-evolving environment
• Strong writing, editing and proofreading abilities
• Collaborate mindset with the ability to build relationships across various teams
• Familiarity with CRM tools and loyalty platforms is desirable

Customer Marketing Executive Additional Information

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