Customer Growth Lead - Data & Capability

Tesco UK; Welwyn Garden City; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading retail company in the United Kingdom is seeking a Data Strategy Lead to drive their data-driven personalisation efforts. This role involves spearheading the data enhancement agenda, fostering collaboration across teams, and integrating external insights to create a comprehensive understanding of customer experiences. The ideal candidate will have strong expertise in data strategy, retail analytics, and excellent stakeholder management skills, combined with analytical proficiency in SQL and Python. The position allows for hybrid working arrangements.

Benefits

Flexible working arrangements

Inclusive recruitment process

Supportive work environment

Qualifications

• Exceptional understanding of data and audience creation to drive business growth.
• Proven ability to design and govern data frameworks and lead decision-making.
• Experience in retail, loyalty, and customer programmes is highly desirable.

Responsibilities

• Own the end-to-end strategy for audience data enrichment and segmentation.
• Coordinate all teams involved in creating and using customer data attributes.
• Build strong relationships with Technology, Data Science, and Enterprise Analytics.

Skills

Data strategy

Retail analytics

Stakeholder management

SQL

Python

Job description

Be the driving force behind Tesco’s data‑driven Personalisation strategy. Set the vision, own the roadmap, and lead the transformation of customer data into actionable growth.

In this role, you’ll deliver impact by forging a strong partnership with Technology—co‑creating a single, integrated plan that brings together data, platforms, and analytics into seamless, scalable solutions.

You’ll act as the key liaison between business teams consuming customer data and product owners within Technology, ensuring prioritised requirements are fed into the roadmap to enable our Personalisation strategy.

• Lead the Data Enhancement Agenda: Own the end‑to‑end strategy for audience data enrichment, segmentation, and capability building—setting the standard for customer insight and growth at Tesco.
• Drive Cross‑Team Alignment: Coordinate all teams involved in creating and using customer and related data attributes under a single, integrated plan. Remove blockers and provide visibility to senior stakeholders.
• Partner with Technology: Build strong relationships with Technology, Data Science, and Enterprise Analytics teams to deliver a unified, future‑proofed personalisation data ecosystem.
• Integrate External Insights: Enhance Tesco’s data by incorporating best‑in‑class third‑party and partner data, creating a 360° view of customer journeys and behaviours.
• Own the Customer Data Framework: Lead the full lifecycle of audience segmentation and filters—from business case development to design and adoption—embedding them across processes to enable insight and targeted activation.
• Champion Advanced Analytics & Privacy: Promote the use of AI, advanced analytics, and data clean rooms for privacy‑safe activation at scale. Set governance and compliance standards, ensuring all innovations meet ethical and regulatory commitments. Act as the key liaison with Legal.
• Benchmark & Innovate: Stay ahead of industry leaders by introducing cutting‑edge machine learning and cross‑channel orchestration capabilities into Tesco’s Personalisation Toolkit. Collaborate across Customer, Rewards, Commercial, and Tech teams to turn data strategies into measurable business impact.

• Exceptional understanding of data and audience creation to drive business growth.
• Deep expertise in data strategy and architecture, with experience in fast‑paced, multi‑channel environments.
• Strong retail analytics knowledge, including best practices for OKR definition, uplift measurement, target setting, and metric design.
• Proven ability to design and govern data frameworks, lead decision‑making forums, and communicate complex methodologies in a clear, simple way.
• Excellent stakeholder management, prioritisation, and storytelling skills.
• Relevant analytical skills such as SQL, Python, and data analysis are required.
• Experience working with Technology teams and familiarity with data stewardship principles is desirable.
• Track record of delivering measurable value through Personalisation, CRM, and data‑driven initiatives.
• Experience in retail, loyalty, and customer programmes is highly desirable.

You might know us as a supermarket, technology company or even for our award‑winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.

At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you’re just kicking off your career, juggling passions, or navigating big life events, we’re here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.

We’re proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you’re interested in joining our team but don’t tick every box, don’t let that hold you back from applying.