CRM & Systems Analyst: Insight-Driven Growth

strukta Group Ltd; Birmingham; On-site; GBP 30,000 - 42,000; Full time

Benefits offered by this job

Pit Stop discounts

Enhanced Employee assistance

Cycle to work

Referral bonus £500

Christmas party

Job summary

adi Group Services is seeking a Systems and CRM Analyst to join the Group Services team in Birmingham. You will manage and optimise the Pipedrive CRM and wider business systems, ensuring data quality, accurate reporting, and actionable insight for sales and operations.

You''ll provide first-line support, develop dashboards, and drive continuous improvement across processes. The role offers a proactive environment with opportunities to influence how data is used across the business.

Qualifications

• Managing or administering a CRM system such as Pipedrive.
• Maintaining data quality and improving processes.
• Producing reports, dashboards and management information.
• Analysing data and identifying trends and opportunities.
• Supporting system improvements, implementations or upgrades.

Responsibilities

• Manage day-to-day administration of Pipedrive CRM across adi Group.
• Maintain CRM data accuracy and consistency.
• Monitor CRM usage and support users with queries and training.
• Develop and maintain CRM reports and dashboards for insight.
• Oversee referral system and report on performance.
• Support lead generation and pipeline growth.
• Produce regular CRM, referral and order intake reports.
• Analyse data to identify trends and areas needing attention.
• Provide first-line support for CRM and other systems.
• Assist in testing, upgrades, and improvements.

Skills

CRM administration

Data quality

Reports & dashboards

Data analysis

System improvements

Tools

Pipedrive

Job description

adi Group Services is seeking a Systems and CRM Analyst to join the Group Services team in Birmingham. You will manage and optimise the Pipedrive CRM and wider business systems, ensuring data quality, accurate reporting, and actionable insight for sales and operations.

You''ll provide first-line support, develop dashboards, and drive continuous improvement across processes. The role offers a proactive environment with opportunities to influence how data is used across the business.