CRM & Systems Analyst - Data-Driven Insights Builder

adi Group; Birmingham; Hybrid; GBP 32,000 - 48,000; Full time

Benefits offered by this job

Pit Stop rewards portal

Enhanced employee assistance programme

Cycle to work scheme

Employee referral bonus of £500

Company Christmas party

Job summary

adi Group is seeking a Systems and CRM Analyst to join our Group Services team in Kings Norton, Birmingham, focused on the effective management and continuous improvement of the CRM and wider business systems.

You will ensure CRM data is accurate and used across the business, providing reporting and insight to support sales performance and wider business decisions. You will also support system testing, upgrades and new implementations.

Qualifications

• Experience in a CRM, systems, data analysis or business systems environment.
• Experience managing or administering a CRM such as Pipedrive.
• Experience producing reports, dashboards and management information.
• Experience analysing data to identify trends and opportunities.
• Experience supporting system improvements, implementations or upgrades.

Responsibilities

• Manage the day-to-day administration and use of Pipedrive CRM across adi Group.
• Maintain high standards of CRM data accuracy, completeness and consistency.
• Monitor CRM usage and support users with queries, training and guidance.
• Develop and maintain CRM reports and dashboards to provide meaningful insights.
• Oversee the referral system, monitoring referrals through to completion and reporting.
• Support lead generation and contribute to pipeline growth.
• Produce regular CRM, referral and order intake reports for stakeholders.
• Analyse data, identify trends and highlight areas requiring attention.
• Provide first-line support for CRM and other business system issues; escalate when required.
• Support system testing, upgrades, implementations and continuous improvement projects.
• Identify opportunities to improve systems, processes, reporting and data quality.

Tools

Pipedrive

Job description

adi Group is seeking a Systems and CRM Analyst to join our Group Services team in Kings Norton, Birmingham, focused on the effective management and continuous improvement of the CRM and wider business systems.

You will ensure CRM data is accurate and used across the business, providing reporting and insight to support sales performance and wider business decisions. You will also support system testing, upgrades and new implementations.