CRM Manager

Forward Role; Shrewsbury; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A leading e-commerce brand in the premium home and lifestyle sector is seeking a CRM Manager to join their dynamic team. This role involves taking full ownership of the CRM strategy while leading a team of three. The successful candidate will optimize the email program, build automated lifecycle journeys, and enhance customer engagement through innovative channels. This position offers a hybrid work model and a salary between £40k and £50k, perfect for a data-driven leader ready to make a significant impact.

Qualifications

• Experience in CRM strategies and automated journeys.
• Strong analytical skills, with a focus on data-driven decisions.
• Ability to lead and develop a team.

Responsibilities

• Own and optimise daily CRM activities across email and automated journeys.
• Build and improve multi-channel customer journeys.

Job description

Job Description

CRM Manager

£40k - £50k

Hybrid working

Cheshire

Forward Role are working with an e-commerce brand operating in the premium home and lifestyle space. Established for over 15 years, the business has experienced exceptional growth in recent years and is now stepping into an exciting new phase.

Historically sales-led, the business is now shifting into a more structured, strategically driven organisation, with a strong focus on brand, customer experience, and sustainable growth across channels. This is a unique opportunity to join during a pivotal transformation period and make a big impact quickly.

The Role

Leading a CRM team of three within a 12-strong marketing team, you'll take full ownership of CRM, shaping the strategy from the ground up while staying hands‑on day to day. This is a role for a data‑driven CRM Manager who enjoys balancing execution with long‑term thinking.

You'll own and optimise the email programme, build smart automated lifecycle journeys, and lead the move into SMS and WhatsApp, working closely with internal teams to drive stronger engagement, retention, and customer lifetime value as the business grows.

Responsibilities:

• Own and optimise daily CRM activity across email and automated journeys to drive engagement and performance
• Build and improve multi-channel customer journeys ...