CRM Manager

Nuffield Health; City Of London; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

A major health charity based in London is looking for a CRM Manager for a 6-month fixed-term contract. The role involves delivering impactful CRM campaigns using Salesforce Marketing Cloud and enhancing customer experiences across services. Candidates should have hands-on experience with CRM tools, strong analytical skills, and be able to manage relationships with stakeholders. Competitive salary and hybrid working options are offered.

Benefits

Free gym membership

Health assessments

Retail discounts

Qualifications

• Hands-on experience with Salesforce Marketing Cloud or similar ESPs.
• Proven track record of delivering results through customer insight.
• Strong understanding of Sales and Marketing KPIs.

Responsibilities

• Deliver CRM campaigns and automated journeys using Salesforce Marketing Cloud.
• Improve data quality, integrity, and reach within Salesforce.
• Coordinate with SFMC development agency to optimise platform capabilities.

Skills

Salesforce Marketing Cloud

Customer Insight

Adobe Creative Suite

Copywriting

A/B Testing

CRM Reporting

Education

Degree in Digital, IT, Business, Marketing or equivalent

Tools

Salesforce CRM

Sales Cloud

Service Cloud

Job description

Overview

CRM Manager - 6 Month Fixed-Term Contract

Barbican, London | Hybrid Working (1-2 days a week) | Marketing | Fixed-Term Contract: 6 Months

Competitive salary available, depending on experience

37.5 hours per week

Nuffield Health is the charity that's building a healthier nation, one day at a time. From award-winning hospitals and leisure facilities to flagship community programmes - we'll do whatever it takes to look after the UK's wellbeing. It starts with passion and commitment to quality. It starts with you.

As a CRM Manager, you'll play a key role in delivering impactful CRM campaigns, communications, and automated customer journeys that drive lifetime value. Working closely with the Senior CRM Manager, you'll use Salesforce Marketing Cloud, Salesforce CRM, and third-party tools to enhance customer experience across B2C and B2B service lines.

This is an exciting opportunity to contribute to CRM transformation and strategic programmes, helping shape how customers engage with our brand and services.

Responsibilities

As our CRM Manager you will:

• Deliver CRM campaigns and automated journeys using Salesforce Marketing Cloud and other tools.

• Collaborate with stakeholders to improve data quality, integrity, and reach within Salesforce.

• Brief and coordinate with our SFMC development agency to optimise platform capabilities.

• Support the creation and launch of new customer journeys, including solution design and testing.

• Manage a backlog of campaigns, communications, and events, ensuring timely delivery.

• Prepare journey maps, copy, imagery, and dynamic content for email and SMS channels.

• Ensure GDPR compliance across all CRM communications and data handling.

• Conduct A/B testing to optimise engagement and build customer insight.

• Create and maintain reporting dashboards to measure CRM performance and ROI.

• Use insights to inform onboarding, training, and campaign optimisation.

• Champion closed-loop reporting and embed ROI tracking into BAU processes.

• Maintain and update CRM templates, ensuring compliance and relevance.

• Manage data updates including permissions, PI changes, and complaint-related actions.

• Document formal processes to support an 'always-on' CRM operating model.

• Build and maintain strong working relationships with key internal and external stakeholders, including:

• Senior CRM Manager and CRM Team

• SFMC Development Agency

• External agency partners and suppliers

• Wider Marketing and Digital teams

• Central teams: Trading, Sales, Customer Propositions, Comms, Brand, Digital, Finance

• Central Operations and Site Contacts

What we’re looking for

• Hands-on experience with Salesforce Marketing Cloud or similar ESPs

• Proven track record of delivering results through customer insight

• Adobe Creative Suite (Photoshop, Dreamweaver)

• Strong understanding of Sales and Marketing KPIs

• Campaign creation and lifecycle journey mapping

• Excellent copywriting and proofreading skills

• A/B testing and post-campaign analysis

• CRM performance reporting

Desirable Qualifications & Experience

• Degree in Digital, IT, Business, Marketing or equivalent

• Experience with SFMC modules: Email Studio, Automation Studio, Mobile Studio, Journey Builder, Content Builder

• Knowledge of healthcare, fitness, or consumer health sectors

• Experience in both B2B and B2C environments

• Familiarity with Salesforce CRM, Sales Cloud, and Service Cloud

• Understanding of customer segmentation in cloud-based platforms

Benefits

Helping you feel good.

We want you to love coming to work, feeling healthy, happy and valued. That's why we've developed a benefits package with you in mind. Here, you can choose from a range of fitness, lifestyle, health and fitness wellbeing rewards, such as free gym membership, health assessments, retail discounts and pension options.

At Nuffield Health, we take care of what's important to you.

If you like what you see, why not start your application now? We consider applications as we receive them and reserve the right to close adverts early (for example, where we have received an unprecedented high volume of applications). So, it's a good idea to apply right away to ensure you're considered for this role.

Apply today… It starts with you.