CRM Lead: Data-Driven Growth & Insights

Burges Salmon; Bristol; On-site; GBP 60,000 - 90,000; Full time

Job summary

Burges Salmon is seeking an experienced CRM Manager to lead the firm-wide InterAction CRM platform from Bristol/Edinburgh. You’ll work with Marketing, Business Development, IT and Data teams to drive smarter client engagement and data-driven decision making.

In this visible role you’ll optimise CRM configuration, deliver training to boost adoption, develop dashboards and report metrics, and explore new technologies to enhance capabilities while influencing senior stakeholders across the firm.

Qualifications

• CRM management experience in a professional services environment.
• InterAction experience is highly desirable.
• Strong technical expertise in CRM configuration, optimisation and reporting.
• Experience driving adoption and change across diverse stakeholder groups.
• Ability to turn data into actionable insights and recommendations.
• Excellent communication and stakeholder management skills.

Responsibilities

• Lead optimisation and ongoing development of InterAction CRM platform.
• Drive firm-wide CRM adoption through training, support and engagement.
• Partner with Marketing, IT and Data teams to improve insight, reporting and automation.
• Develop dashboards and data-driven solutions that support business decisions.
• Explore emerging technologies, including AI, to enhance CRM capability.
• Influence senior stakeholders and embed best practice across the firm.

Skills

CRM strategy

Stakeholder management

Data storytelling

Training & adoption

Tools

InterAction

CRM reporting

Job description

Burges Salmon is seeking an experienced CRM Manager to lead the firm-wide InterAction CRM platform from Bristol/Edinburgh. You’ll work with Marketing, Business Development, IT and Data teams to drive smarter client engagement and data-driven decision making.

In this visible role you’ll optimise CRM configuration, deliver training to boost adoption, develop dashboards and report metrics, and explore new technologies to enhance capabilities while influencing senior stakeholders across the firm.