CRM Manager

Burges Salmon; West of England; On-site; GBP 60,000 - 90,000; Full time

Job summary

Burges Salmon is seeking an experienced CRM Manager to lead the firm-wide InterAction CRM platform from Bristol/Edinburgh. You’ll work with Marketing, Business Development, IT and Data teams to drive smarter client engagement and data-driven decision making.

In this visible role you’ll optimise CRM configuration, deliver training to boost adoption, develop dashboards and report metrics, and explore new technologies to enhance capabilities while influencing senior stakeholders across the firm.

Qualifications

• CRM management experience in a professional services environment.
• InterAction experience is highly desirable.
• Strong technical expertise in CRM configuration, optimisation and reporting.
• Experience driving adoption and change across diverse stakeholder groups.
• Ability to turn data into actionable insights and recommendations.
• Excellent communication and stakeholder management skills.

Responsibilities

• Lead optimisation and ongoing development of InterAction CRM platform.
• Drive firm-wide CRM adoption through training, support and engagement.
• Partner with Marketing, IT and Data teams to improve insight, reporting and automation.
• Develop dashboards and data-driven solutions that support business decisions.
• Explore emerging technologies, including AI, to enhance CRM capability.
• Influence senior stakeholders and embed best practice across the firm.

Skills

CRM strategy

Stakeholder management

Data storytelling

Training & adoption

Tools

InterAction

CRM reporting

Job description

CRM Manager

Location: Bristol, Edinburgh

Category: Business professional

Team: Business Development

Terms: Permanent

About Burges Salmon

At Burges Salmon, we're investing in the future of how we use client and relationship data. We're looking for an experienced CRM Manager to join us on a permanent basis and lead the continued development of InterAction, our firm-wide CRM platform, helping colleagues across the firm make smarter, insight-led decisions and build stronger client relationships. This is a highly visible role sitting at the centre of our strategic CRM programme and forms an integral part of our wider Digital Enablement strategy. Working collaboratively with Marketing, Business Development, IT, Data teams and senior stakeholders, you'll help shape how CRM supports the firm's growth, client engagement and commercial strategy.

Key Responsibilities

• Lead the optimisation and ongoing development of InterAction, our CRM platform.
• Drive firm-wide CRM adoption through training, support and engagement.
• Partner with Marketing, IT and Data teams to improve insight, reporting and automation.
• Develop dashboards and data-driven solutions that support business decisions.
• Explore emerging technologies, including AI, to enhance CRM capability.
• Influence senior stakeholders and help embed best practice across the firm.

What We're Looking For

• Proven CRM management experience within a professional services environment.
• Experience of InterAction is highly desirable.
• Strong technical expertise in CRM configuration, optimisation and reporting.
• Experience driving adoption and change across diverse stakeholder groups.
• Ability to turn data into actionable insights and recommendations.
• Excellent communication and stakeholder management skills.
• A proactive and collaborative approach, with the ability to influence at all levels.

Why Join Us?

This is an opportunity to take on a visible and influential role within a firm that values Collaboration, Ambition and Quality. Working closely with colleagues across the business, you'll help drive meaningful change, shape the future of our CRM strategy and play a key role in how data supports both our clients and the firm's continued success. Alongside challenging and rewarding work, you'll be part of a supportive environment where your ideas are valued, your expertise is trusted and your contribution will have a genuine firm-wide impact.

You’ll also join a workplace recognised for excellence, flexibility and responsible business practices, including:

• RollOnFriday's 'Best Law Firm to Work At' - five years running
• 'Law Firm of the Year' at the Legal Business Awards 2025
• 'Sustainable Business of the Year' at the Bristol Legal Awards 2025
• Investors in People Platinum accreditation