CRM Manager

Carter Murray; England; On-site; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Flexible working

Professional development opportunities

Collaborative culture

Job summary

A leading law firm in the United Kingdom is seeking a skilled CRM Manager to lead the CRM function. In this strategic role, you will drive platform excellence, manage CRM data strategy, and influence senior stakeholders to embed CRM into legal practices. Ideal candidates will have advanced expertise in CRM systems, particularly InterAction+, along with strong communication and analytical skills. This full-time position offers flexible working arrangements and opportunities for career progression.

Qualifications

• Proven experience managing CRM systems in a professional services environment.
• Strong knowledge of GDPR and data protection requirements.
• Project management and stakeholder engagement experience at senior level.

Responsibilities

• Lead the firm’s CRM data strategy, aligning with marketing and client objectives.
• Champion InterAction+ optimisation to deliver measurable ROI.
• Drive firmwide adoption of CRM in pitch preparation and client planning.

Skills

CRM-driven marketing passion

Analytical thinking

Exceptional communication skills

Strategic thinking

Tools

InterAction+

Vuture

Job description

Overview

This CRM Manager role will be joining a leading law firm and will lead the firm’s CRM function, driving platform excellence, maximising the value of client intelligence, and embedding CRM into the way our lawyers and partners work. This is a strategic role requiring technical expertise, analytical thinking, and the ability to influence senior stakeholders.

Responsibilities

• Lead the firm’s CRM data strategy, aligning with marketing and client objectives.
• Champion InterAction+ optimisation, advanced reporting, and automation to deliver measurable ROI.
• Provide strategic advisory to partners and senior stakeholders on client intelligence and business development opportunities.
• Drive firmwide adoption of CRM, embedding it into pitch preparation, client planning, and cross-practice collaboration.
• Deliver actionable insights through dashboards, reporting, and analytics.
• Manage vendor relationships, budgets, and CRM roadmap development.
• Ensure GDPR compliance, data governance, and high-quality data standards.
• Line manage and mentor the CRM Executive, building team capability and delivering training across the firm.
• Proven experience managing CRM systems in a professional services environment.
• Advanced expertise in InterAction+, including reporting, segmentation, and platform optimisation.
• Track record of driving CRM adoption and demonstrating business development value.
• Experience with email marketing platforms (e.g., Vuture) and CRM integrations.
• Strong knowledge of GDPR and data protection requirements.
• Project management and stakeholder engagement experience at senior level.
• Line management experience with the ability to develop talent and build high-performing teams.

Skills & Attributes

• Passion for CRM-driven marketing and commercial insight.
• Analytical, outcomes-driven, and focused on measurable impact.
• Ability to influence and inspire partners through compelling storytelling and practical examples.
• Exceptional communication skills, translating technical CRM concepts into accessible business value.
• Strategic thinker with problem-solving creativity and resilience in driving behaviour change.

What We Offer

• Flexible working and a strong focus on wellbeing.
• Opportunities for professional development and career progression.
• A collaborative, inclusive culture where individuality is celebrated.
• The chance to make a real impact in shaping how a leading law firm builds and strengthens client relationships.

Seniority level

• Associate

Employment type

• Full-time

Job function

• Marketing

Industries

• Law Practice and Legal Services