CRM & Loyalty Growth Lead

Rise Resourcing; Greater London; On-site; GBP 45,000 - 70,000; Full time

Benefits offered by this job

Generous annual leave

Bonus incentives

Pension scheme

Life assurance

Staff discounts

Wellness programs

Job summary

Rise Resourcing in London seeks a CRM & Loyalty Manager to own end-to-end customer strategy, leading campaigns and loyalty initiatives across channels. You will transform customer lifetime value through personalized storytelling and data-driven decisions.

In this hands-on role, you will partner with Trading, eCommerce, Retail and Insights teams to plan email communications, optimise the loyalty proposition, and drive commercial growth.

Qualifications

• 3+ years CRM, Loyalty, Retention, or Lifecycle Marketing in retail or consumer-facing business.
• Proven campaign creation, automated journeys, segmentation, and personalization.
• Experience with loyalty programs and member engagement/recruitment.
• Proficiency with enterprise customer data platforms (CDP/ESP).
• Commercial and analytical skills to turn data into growth strategies.
• Creative copywriting and a proactive test-and-learn mindset.

Responsibilities

• End-to-End Campaign Creation: Design, segment, copywrite, and deploy engaging campaigns.
• Roadmap & Planning: Translate direction into actionable CRM and loyalty plans.
• Personalized Customer Journeys: Build automated workflows and smart segmentation.
• Platform Management: Own CRM platform operations and manage agency/supplier relationships.
• Performance & Insights: Track metrics and turn data into optimizations.

Skills

CRM & Loyalty

Campaign management

Data analysis

Personalization

Copywriting

Tools

CDP/ESP

Job description

Rise Resourcing in London seeks a CRM & Loyalty Manager to own end-to-end customer strategy, leading campaigns and loyalty initiatives across channels. You will transform customer lifetime value through personalized storytelling and data-driven decisions.

In this hands-on role, you will partner with Trading, eCommerce, Retail and Insights teams to plan email communications, optimise the loyalty proposition, and drive commercial growth.