CRM Lead: Multi-Brand Growth & Automation

The Growth Foundation; Telford; Hybrid; GBP 45,000 - 55,000; Full time

Job summary

The Growth Foundation is seeking a CRM leader to design and implement a scalable CRM operating model across a portfolio of consumer brands. You will drive data-driven segmentation, automation and channel optimization with a strong emphasis on customer value.

In this hands-on role, you will own the CRM platform, collaborate with Marketing and Commercial teams, and deliver visible impact on retention, conversion and lifetime value across multiple brands in a hybrid Telford setup.

Qualifications

• 3+ years of experience working with CRM platforms.
• Experience building and optimising customer journeys across multiple channels.
• Strong analytical skills and ability to use data to inform decisions.

Responsibilities

• Translate CRM audit findings into a phased implementation roadmap.
• Lead CRM implementation across the brand portfolio, including workflows, automation and segmentation.
• Develop scalable CRM processes and data governance across the business.
• Own and optimise the CRM platform, collaborating with technical teams on migrations and improvements.
• Improve customer data structures and segmentation to enable cross-brand opportunities.

Skills

CRM platforms

Customer journeys

Data analytics

Email & SMS

Tools

Klaviyo

HubSpot

Braze

Job description

The Growth Foundation is seeking a CRM leader to design and implement a scalable CRM operating model across a portfolio of consumer brands. You will drive data-driven segmentation, automation and channel optimization with a strong emphasis on customer value.

In this hands-on role, you will own the CRM platform, collaborate with Marketing and Commercial teams, and deliver visible impact on retention, conversion and lifetime value across multiple brands in a hybrid Telford setup.