CRM Growth Specialist: Email, SMS & Push Automation

ThePlaceToBe; Leeds; On-site; GBP 30,000 - 42,000; Full time

Job summary

ThePlaceToBe are excited to be working with a bold lifestyle brand and are adding a CRM Executive to help drive customer engagement. You will design data-driven campaigns across email, SMS and push, shaping loyalty, retention and growth.

In this role you’ll build automated flows, segment audiences, and translate data into targeted messages while ensuring all comms align with the brand’s identity and content plan.

Qualifications

• Proven experience in CRM or e-commerce marketing (3+ years).
• Experience running campaigns across email, SMS, and push channels.
• Confident with automation flows, customer segmentation, and reporting dashboards.
• Strong analytical skills with the ability to translate data into actionable insights.

Responsibilities

• Assist and execute CRM strategies across email, SMS, and push notifications.
• Plan, build, and optimise automated flows and personalised campaigns.
• Segment audiences and use data insights to deliver targeted messaging.
• Track performance, report insights, and recommend improvements.
• Ensure communications align with brand identity and content plan.

Skills

CRM experience

E-commerce marketing

Campaign management

Data analytics

Segmentation

Job description

ThePlaceToBe are excited to be working with a bold lifestyle brand and are adding a CRM Executive to help drive customer engagement. You will design data-driven campaigns across email, SMS and push, shaping loyalty, retention and growth.

In this role you’ll build automated flows, segment audiences, and translate data into targeted messages while ensuring all comms align with the brand’s identity and content plan.