CRM Executive

The Growth Foundation; Cheltenham; Presencial; GBP 32.000 - 46.000; Jornada completa

Descripción de la vacante

The Growth Foundation is seeking a CRM Executive to join in Cheltenham. This hands-on role blends creativity, customer insight and data to drive sales and encourage repeat customers across international markets.

You will build and optimize email campaigns, automated journeys and audience segments, ensuring campaigns render well, track effectively and comply with data and deliverability standards. A strong eye for detail and a data-driven mindset are essential.

Formación

• Hands-on experience with Bloomreach Engagement.
• Experience building email campaigns and automated customer journeys.
• Familiarity with dynamic content using Jinja or similar, plus basic HTML skills.
• Sharp eye for detail and the ability to manage multiple campaigns.
• Confidence working with data and turning findings into practical improvements.

Responsabilidades

• Build and deliver email campaigns and newsletters across multiple markets and languages using Bloomreach.
• Create and improve automated journeys from welcome and abandoned basket through to post-purchase and win-back.
• Ensure campaigns look great and work properly, checking links, personalisation and tracking before launch.
• Collaborate with design, ecommerce and trading teams to bring the CRM calendar to life.
• Build audience segments and help deliver more relevant customer communications.
• Support database growth through online and in-store activity.
• Report on campaign performance and revenue, using A/B testing to learn what works.
• Keep customer data, consent and email deliverability in good shape.

Conocimientos

Email marketing

Campaign management

Data analysis

A/B testing

HTML basics

Jinja templates

Herramientas

Bloomreach Engagement

Descripción del empleo

We are partnering with an established global brand to find a CRM Executive to join its team based in Cheltenham. With a fresh creative direction, you will have plenty to get involved in as the brand connects with its next generation of customers.

This is a hands‑on role where you will bring together creativity, customer insight and data to build campaigns that drive sales and keep customers coming back. You will work across international markets, with room to test ideas, improve customer journeys and see the results of your work.

What you will be doing

• Building and delivering email campaigns and newsletters across multiple markets and languages using Bloomreach.
• Creating and improving automated journeys, from welcome and abandoned basket through to post‑purchase and win‑back.
• Making sure every campaign looks great and works properly, checking links, personalisation and tracking before launch.
• Working closely with design, ecommerce and trading teams to bring the CRM calendar to life.
• Building audience segments and helping deliver more relevant customer communications.
• Supporting database growth through online and in‑store activity.
• Reporting on campaign performance and revenue, using A/B testing to learn what works and improve results.
• Keeping customer data, consent and email deliverability in good shape.

What you will bring

You will have experience in CRM or email marketing, ideally within fashion, retail or ecommerce, and enjoy the mix of creative delivery and analytical thinking.

We would love to hear from you if you ideally have:

• Hands‑on experience with Bloomreach Engagement.
• Experience building email campaigns and automated customer journeys.
• Familiarity with dynamic content using Jinja or similar, plus basic HTML skills.
• A sharp eye for detail and the organisation to manage multiple campaigns.
• Confidence working with data and turning findings into practical improvements.
• An inquisitive approach and an appetite to keep testing and learning.

It is a great opportunity to build your CRM experience at an international scale and play a part in how a global fashion brand connects with its customers.

The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.