CRM Executive

Pertemps Network Group; Greater London; On-site; GBP 30,000 - 40,000; Full time

Job summary

Pertemps Network Group is seeking a CRM Executive to manage email and SMS campaigns. The successful candidate will have at least 2 years' experience in CRM or email marketing, and be proficient in tools like Klaviyo and GA. Responsibilities include creating campaigns, segmenting customers, and analyzing data to optimize performance. The role is ideal for a detail-oriented individual who thrives in a fast-paced environment. Opportunities for continuous improvement and collaboration across teams are emphasized.

Qualifications

• Minimum of 2 years’ experience in CRM/Email Marketing.
• Knowledge of GA and other online marketing tools preferable.
• Experience in a fast-paced environment and delivering campaigns on time.
• Ability to analyse and adapt marketing activity based on sales results.

Responsibilities

• Manage and execute CRM email and SMS campaigns end-to-end.
• Build and test compelling email and SMS communications.
• Develop and maintain targeted customer segments.
• Conduct regular competitor analysis for market trends.
• Create detailed briefs for creative teams.
• Monitor campaign performance and user engagement.
• Analyse data to optimise automated customer journeys.
• Collaborate with the Group CRM Manager on strategy.
• Work cross-functionally to ensure campaign alignment.

Skills

CRM/Email Marketing experience

Analytical skills

Knowledge of GA and marketing tools

Campaign management

Tools

Klaviyo

Google Analytics (GA)

Job description

Our client, a growing and innovative Retailer are looking for a CRM Executive to join their growing team.

Role

• Manage and execute CRM email and SMS campaigns end-to-end, including campaign scheduling and sending.
• Build and test compelling email and SMS communications using CRM platform (Klaviyo).
• Develop and maintain targeted customer segments to maximise campaign relevance and effectiveness.
• Conduct regular competitor analysis to identify market trends and opportunities for continuous improvement.
• Create detailed briefs for internal and external creative teams to ensure brand consistency and campaign objectives are met.
• Monitor campaign performance and user engagement, running continuous A/B tests to optimise open rates, click-throughs, conversions, and automated flows.
• Analyse data to optimise automated customer journeys and flows, ensuring they are relevant and drive revenue.
• Collaborate closely with the Group CRM Manager to support wider CRM strategy, including email, SMS, and push notification channels.
• Work cross-functionally with multiple teams to ensure alignment on campaign goals, timing, and messaging.

Ideal Candidate

• Minimum of 2 years’ experience in CRM/Email Marketing
• Knowledge of GA and other online marketing tools preferable.
• Experience in working in a fast-paced environment with accountability for delivering campaigns on time
• Ability to analyse and adapt marketing activity based on sales results