CRM Lead

Major Players | B Corp™; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Flexible working

Bonus scheme

Annual leave allowance

Health support

Job summary

A leading fashion retail brand in Greater London is seeking a CRM Lead. This pivotal role involves leading the CRM function, developing strategies to enhance customer engagement, and driving revenue growth. Candidates should have strong CRM experience specifically in fashion or premium retail brands. You'll manage a small team, drive lifecycle marketing campaigns, and align CRM strategies with business goals. Excellent opportunity to make a significant impact in a growing brand.

Qualifications

• 5+ years of experience in CRM and lifecycle marketing within fashion or premium retail.
• Proven leadership skills with experience managing a team.
• Hands-on approach with strong execution capabilities.

Responsibilities

• Lead the CRM function and set strategic priorities.
• Plan and execute lifecycle marketing campaigns.
• Manage and mentor CRM team members.
• Collaborate with various teams to align CRM strategy.
• Analyse performance metrics and translate insights into action.
• Drive best practices and personalization in CRM.

Skills

CRM and lifecycle marketing experience

Ability to lead campaigns end-to-end

Customer segmentation and targeting

Familiarity with email, SMS, app channels

Job description

Job Title: CRM Lead @ Premium Fashion Retail Brand

Location: Central London (4x days in, 1x day WFH)

Job Type: Full-Time, Permanent

This is a pivotal role within a premium fashion retail brand, responsible for leading the CRM function, setting strategy, and running campaigns that drive customer engagement, retention, and revenue growth.

You’ll join a small but growing CRM team and take ownership of lifecycle marketing, campaign execution, and team leadership. If you have hands-on CRM experience in fashion or premium retail, enjoy building strategies that convert, and are ready to step into a leadership role, this is an excellent career opportunity.

Key Responsibilities

• Lead the CRM function, setting strategy and operational priorities
• Plan, execute, and optimise lifecycle marketing campaigns across email, SMS, app, and other channels
• Manage and mentor CRM team members, building capability and supporting career development
• Collaborate closely with marketing, e-commerce, and commercial teams to align CRM strategy with business goals
• Analyse campaign performance and customer engagement, translating insights into actionable improvements
• Drive adoption of best practices, automation, and personalisation across the CRM function
• Ensure consistent, premium-brand customer communications that reflect brand values

About you

• Strong CRM and lifecycle marketing experience, within fashion or premium retail driven brands
• Proven ability to lead campaigns end-to-end, from strategy to execution
• Experience managing people or readiness to step into a leadership role
• Hands-on, practical approach - able to get stuck in and deliver campaigns personally
• Strong understanding of customer segmentation, targeting, and engagement strategies
• Familiarity with email, SMS, app, and other CRM channels

Why Apply

• Lead a critical function within a growing premium brand
• Immediate opportunity to make a visible impact on customer engagement and retention
• Supportive culture with professional development opportunities
• Selected benefits include flexible working, bonus scheme, annual leave allowance, and health support

If you would like a confidential chat about this role or your next career move, then please get in contact with: [e-mail]

Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.

For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/