CRM Email Marketing Pro — Flexible Hours

Superdry careers; Cheltenham; Hybrid; GBP 28,000 - 36,000; Full time

Benefits offered by this job

25 days annual leave

Birthday day off

Company pension

Life assurance

Staff discount (50%)

Cycle To Work Scheme

Flexible working hours 10:00–16:00

Job summary

Superdry is seeking a CRM Executive to shape how we communicate with customers. Using Bloomreach, you’ll craft newsletters, campaigns and automated journeys across markets and languages, while growing our database and supporting reporting.

You will build campaigns, manage journeys, QA sends, and help with planning, data capture and audience segmentation. A strong eye for detail and GDPR best practices are essential.

Qualifications

• CRM or email marketing experience in retail, fashion or ecommerce.
• Hands-on with Bloomreach Engagement.
• Build campaigns and automated journeys, including dynamic content.
• A basic HTML user to edit email builds.
• Meticulous with attention to detail.
• Organised and able to juggle deadlines.
• Analytical with reporting skills.
• Interest in growing a customer database via data capture.

Responsibilities

• Build, test and schedule email campaigns across markets and languages.
• Set up and optimise automated journeys (welcome, abandoned cart, post-purchase, win-back).
• QA renders, links, personalisation and tracking before sends.
• Support CRM calendar planning and write briefs.
• Build audience segments with CRM & Insight team.
• Support acquisition and data capture online and in-store.
• Help convert subscribers into first-time and repeat customers.
• Report on database growth, health and source performance.
• Support weekly/monthly reporting on campaigns, journeys and revenue.
• Run A/B tests and feed learnings into future campaigns.
• Ensure GDPR/consent and deliverability best practices.

Skills

CRM marketing

Campaign automation

HTML editing

Data reporting

A/B testing

GDPR compliance

Tools

Bloomreach Engagement

Job description

Superdry is seeking a CRM Executive to shape how we communicate with customers. Using Bloomreach, you’ll craft newsletters, campaigns and automated journeys across markets and languages, while growing our database and supporting reporting.

You will build campaigns, manage journeys, QA sends, and help with planning, data capture and audience segmentation. A strong eye for detail and GDPR best practices are essential.