CRM Executive: Email/SMS/Push Campaigns | Flexible Hours

Club L London; Manchester; Hybrid; GBP 32,000 - 42,000; Full time

Benefits offered by this job

Annual bonus scheme

Dress allowance (Bi-Annual)

25 days annual leave

Birthday day off

Flexible working hours

Early Finish Fridays

Cycle to work scheme

40% staff discount

Healthcare cash plan

Free onsite gym

Enhanced pension contribution

Enhanced maternity and sick pay

Free snacks & beverages

Social events

Job summary

Club L London is seeking an ambitious CRM Executive to drive email, SMS, push and WhatsApp campaigns in a fast-paced environment. You will craft engaging concepts with eCommerce and Creative teams and manage segmentation to boost engagement and conversions.

You will optimise customer journeys, run A/B tests, and report on performance to stakeholders, while staying ahead of industry trends and aligning activity with trading priorities.

Qualifications

• Experience with email marketing platforms such as Klaviyo.
• Customer-first mindset with balance of creativity and analytics.
• Commercially aware with attention to detail and how CRM can support wider trading objectives.
• Organised and adaptable, able to manage multiple priorities in a fast-paced environment.
• Proactive and results-driven, always looking for ways to optimise and improve performance.
• Strong analytical skills, with the ability to understand campaign performance and turn data into clear insights.

Responsibilities

• Work closely with eCommerce, Graphics and Creative teams to brief and develop engaging campaign concepts that align with key trading moments, product launches, seasonal trends, localisation and stock availability.
• Support the planning, building and scheduling of Email, SMS, Push and WhatsApp campaigns, ensuring all communications are accurate, relevant and timely.
• Assist with the development and implementation of segmentation strategies to ensure campaigns are suitably targeted and personalised to maximise engagement and conversion.
• Plan and execute A/B testing initiatives across creative, content, messaging and targeting to gather customer insights and improve performance.
• Maintain and optimise customer journeys, including updating flow imagery, creative assets and content to align with seasonal campaigns. This includes welcome, post-purchase, reactivation and abandonment journeys.
• Review campaign and flow performance, reporting key metrics to stakeholders and identifying trends, opportunities and actionable recommendations to drive performance.
• Support the ongoing optimisation of CRM activity by applying campaign learnings and customer insights to future communications.
• Track industry trends and share innovative creative examples that may influence future campaigns.
• Support the wider CRM calendar, ensuring activity is aligned with key trading priorities, customer needs and commercial opportunities.

Skills

Creative flair

Analytical thinking

Customer-first mindset

Attention to detail

Organised

Proactive

Team player

Stakeholder management

Tools

Klaviyo

Job description

Club L London is seeking an ambitious CRM Executive to drive email, SMS, push and WhatsApp campaigns in a fast-paced environment. You will craft engaging concepts with eCommerce and Creative teams and manage segmentation to boost engagement and conversions.

You will optimise customer journeys, run A/B tests, and report on performance to stakeholders, while staying ahead of industry trends and aligning activity with trading priorities.