Bloomreach CRM Campaigns Lead

Superdry PLC; Swindon; On-site; GBP 36,000 - 48,000; Full time

Benefits offered by this job

25 days annual leave + holidays

Birthday day off

Staff discount 50%

Job summary

Superdry is seeking a CRM Executive to shape how we talk to customers daily. Using Bloomreach as the core platform, you will build newsletters, campaigns and automated journeys reaching millions across markets. You will grow our database, support planning and briefing, and contribute to reporting that drives smarter decisions.

You will build and optimise journeys, test campaigns, and maintain GDPR compliance while collaborating with design, ecommerce and trading teams to grow customer value.

Qualifications

• Experience in CRM or email marketing, ideally in retail, fashion or ecommerce.
• Hands-on with Bloomreach Engagement.
• Confident building campaigns and automated journeys, including dynamic content with Jinja or similar.
• A basic HTML user, able to edit and troubleshoot email builds.

Responsibilities

• Build, test and schedule email campaigns and newsletters across multiple markets and languages.
• Set up and optimise automated journeys from welcome to post-purchase and win-back.
• QA every send, checking rendering, links, personalisation and tracking before it goes live.
• Support CRM calendar planning and write clear briefs.
• Build and manage audience segments with the CRM & Insight team.
• Support acquisition and data capture online and in-store initiatives.
• Help convert new subscribers into first-time and repeat customers.
• Report on database growth, list health and acquisition source performance.
• Support weekly and monthly reporting on campaign, journey and revenue performance.
• Run A/B tests and feed learnings into future campaigns.
• Keep database compliant with GDPR, consent and deliverability best practice.

Skills

CRM campaigns

Bloomreach Engagement

Email marketing

Campaign testing

Data analysis

Stakeholder management

HTML editing

Tools

Bloomreach Engagement

Job description

Superdry is seeking a CRM Executive to shape how we talk to customers daily. Using Bloomreach as the core platform, you will build newsletters, campaigns and automated journeys reaching millions across markets. You will grow our database, support planning and briefing, and contribute to reporting that drives smarter decisions.

You will build and optimise journeys, test campaigns, and maintain GDPR compliance while collaborating with design, ecommerce and trading teams to grow customer value.