CRM Campaign Lead — Email & Multi-Channel (Hybrid)

Future Publishing Limited; Bath; Hybrid; GBP 30,000 - 40,000; Full time

Benefits offered by this job

Uncapped leave

Enhanced parental leave

Profit share bonus

Refer a friend scheme

Well-being support

Share Incentive Plan

Pension scheme up to 5% match

Free drinks and snacks

Job summary

Future Publishing Limited in Bath is seeking a CRM/Email Marketing professional to support the development and execution of B2C digital campaigns. You will manage multi-channel campaigns from end to end, optimise data usage, and ensure GDPR compliance.

You will use Iterable, HTML, Excel, and GSuite to launch targeted email, push, and onsite campaigns, analysing metrics and driving improvements with cross-functional teams.

Qualifications

• Proven experience in digital marketing or CRM campaign management within a consumer-facing environment.
• Hands-on familiarity with email marketing automation platforms like Iterable.
• Basic understanding of HTML and its practical application in email formatting.
• Strong numerical and analytical skills with proficiency in Excel and GSuite.
• Understanding of email regulations, GDPR requirements, and data protection standards.
• Collaborative mindset with strong communication skills and exceptional attention to detail.
• Demonstrable experience supporting CRM, email, or digital marketing campaign delivery.

Responsibilities

• Build, schedule, test, and deploy multi-channel promotional campaigns across email, push, and onsite platforms.
• Partner with marketing and editorial teams to execute data capture forms, surveys, and lead generation initiatives.
• Monitor and analyze campaign performance metrics to recommend continuous improvements and testing strategies.
• Apply database segmentation criteria to ensure campaigns target specific customer audiences effectively.
• Collaborate with customer service teams to update customer records and manage GDPR requests promptly.
• Support monthly subscriptions planning while tracking campaign deliverables against team goals.

Skills

Email marketing

Iterable

HTML

Excel

GSuite

Data analysis

GDPR knowledge

CRM campaigns

Team collaboration

Tools

Iterable

GSuite

Excel

Job description

Future Publishing Limited in Bath is seeking a CRM/Email Marketing professional to support the development and execution of B2C digital campaigns. You will manage multi-channel campaigns from end to end, optimise data usage, and ensure GDPR compliance.

You will use Iterable, HTML, Excel, and GSuite to launch targeted email, push, and onsite campaigns, analysing metrics and driving improvements with cross-functional teams.