CRM Campaign Architect

Superdry careers; Cheltenham; Hybrid; GBP 28,000 - 40,000; Full time

Benefits offered by this job

25 days annual leave

Birthday day off

Family-friendly policies

Company Pension scheme

Life Assurance

Staff discount 50%

Job summary

Superdry seeks a CRM Executive to shape daily customer communications using Bloomreach as the core platform. You will craft newsletters, campaigns and automated journeys across markets, while helping grow the database, briefing plans and delivering data-driven insights.

You will build campaigns, manage journeys with dynamic content, and ensure email quality and compliance. A strong mix of analytical, creative and collaborative skills is essential.

Qualifications

• CRM or email marketing experience in retail, fashion or ecommerce.
• Hands-on with Bloomreach Engagement.
• Able to build campaigns and automated journeys, including dynamic content with Jinja.
• Basic HTML editing to troubleshoot email builds.
• Meticulous, with pride in getting things right first time.
• Organised and able to juggle multiple campaigns and deadlines.
• Analytics-focused reporting with insights from data.
• Experience with GDPR and consent management.

Responsibilities

• Build, test and schedule email campaigns and newsletters across markets and languages.
• Set up and optimise automated journeys (welcome, abandoned cart, post-purchase, win-back).
• QA each send for rendering, links, personalisation and tracking before going live.
• Support CRM planning, briefs and audience segmentation with the CRM & Insight team.
• Assist acquisition and data capture online and in-store initiatives.
• Report on database growth, list health and performance of campaigns and journeys.
• Run A/B tests and feed learnings into future campaigns.
• Maintain GDPR compliance and deliverability best practice.

Skills

CRM marketing

Bloomreach Engagement

Campaigns & journeys

HTML editing

Attention to detail

Organised

Analytics & reporting

GDPR compliance

Communication

Testing mindset

Job description

Superdry seeks a CRM Executive to shape daily customer communications using Bloomreach as the core platform. You will craft newsletters, campaigns and automated journeys across markets, while helping grow the database, briefing plans and delivering data-driven insights.

You will build campaigns, manage journeys with dynamic content, and ensure email quality and compliance. A strong mix of analytical, creative and collaborative skills is essential.