CRM Campaigns Lead: Welcome Journeys & Growth

Superdry; Cheltenham; On-site; GBP 30,000 - 45,000; Full time

Benefits offered by this job

25 days leave

Birthday day off

Pension scheme

Life Assurance

Staff discount 50%

Cycle to Work

Flexible working

Volunteer days

Job summary

Superdry is seeking a CRM Executive to shape how we talk to customers daily. Using Bloomreach as our core platform, you’ll build newsletters, campaigns and automated journeys reaching millions across markets.

You will grow our database, support planning, briefs and reporting to drive smarter decisions. The role covers multi-market campaigns, audience segmentation and data capture initiatives within a fashion retail context.

Qualifications

• Experience in CRM or email marketing, ideally in retail or ecommerce.
• Hands-on with Bloomreach Engagement.
• Confident building campaigns and automated journeys, including dynamic content.
• Basic HTML for editing emails and troubleshooting.
• Meticulous with attention to detail and deadlines.
• Analytical with reporting and storytelling from data.
• Interested in growing customer database through data capture.

Responsibilities

• Build, test and schedule email campaigns across multiple markets and languages.
• Set up and optimise automated journeys, from welcome to win-back.
• QA every send for rendering, links, personalisation and tracking.
• Support CRM calendar planning and brief creation.
• Build and manage audience segments with the CRM & Insight team.
• Support data capture online and in-store initiatives.
• Help convert new subscribers into first-time and repeat customers.
• Report on database growth and acquisition source performance.
• Run A/B tests and apply learnings to future campaigns.
• Ensure GDPR compliance and deliverability best practices.

Skills

CRM & Email

Bloomreach

Campaigns

Automated journeys

HTML editing

Data reporting

Tools

Bloomreach Engagement

Job description

Superdry is seeking a CRM Executive to shape how we talk to customers daily. Using Bloomreach as our core platform, you’ll build newsletters, campaigns and automated journeys reaching millions across markets.

You will grow our database, support planning, briefs and reporting to drive smarter decisions. The role covers multi-market campaigns, audience segmentation and data capture initiatives within a fashion retail context.