CRM & Commercial Analytics Specialist

KWS Group; Thriplow; On-site; GBP 55,000 - 70,000; Full time

Benefits offered by this job

30 days annual leave plus bank holiday

Pension scheme with 16% company"s

Life Assurance of three times annual-s

Income Protection Plan at 75% of base

Private Health Care Plan

Profit Related Bonus Scheme (target 10

Lifestyles discount scheme

Reduced diesel prices from company fu

Company events and development focus

Job summary

KWS UK Ltd. is seeking a CRM & Commercial Analytics Specialist to join our Thriplow team in a full-time role. You will shape our customer journey strategy and optimise our CRM systems to support marketing and sales excellence.

As Salesforce expert, you will collaborate across teams to enhance customer interactions, ensure GDPR compliance, and drive data-driven commercial outcomes. A proactive, analytical mindset is essential for success in this role.

Qualifications

• Minimum 4+ years in customer journey marketing and/or CRM.
• Proven Salesforce expertise.
• UK-based and able to work from Thriplow office at least three days per week.

Responsibilities

• Champion a customer-centric experience across all touchpoints and stages of the journey.
• Collaborate with Digital Marketing Executive and cross-functional teams to enhance customer interactions.
• Design and deliver exceptional customer experiences through marketing activities.
• Act as Salesforce expert and promote system adoption and best practices.
• Optimize Salesforce to align with marketing and sales requirements.
• Provide hands-on CRM support to internal teams.
• Ensure GDPR compliance and data governance standards.

Skills

CRM strategy

Customer journey marketing

Data analytics

Campaign management

Project management

Tools

Salesforce

Google Analytics

Job description

Are you passionate about creating seamless customer experiences and leveraging data to drive commercial success? KWS UK Ltd. is seeking a CRM & Commercial Analytics Specialist to join our dynamic team in Thriplow. In this full-time role, you'll play a pivotal part in shaping our customer journey strategy and optimising our CRM systems to support marketing and sales excellence.

As our CRM & Commercial Analytics Specialist, you will:

• Champion a customer-centric approach by ensuring a consistent and smooth experience across all touchpoints and stages of the customer journey.
• Collaborate with the Digital Marketing Executive and cross-functional teams to assess and enhance customer interactions across channels and platforms.
• Design and deliver exceptional customer experiences through all marketing activities.
• Act as the Salesforce expert for KWS UK, promoting system adoption and best practices across internal teams.
• Optimise the CRM system (Salesforce) in alignment with marketing and sales requirements.
• Provide hands-on support to internal teams for efficient CRM usage.
• Ensure GDPR compliance and uphold data governance standards.

We're looking for a proactive and analytical professional with:

• Minimum 4+ years of experience in customer journey marketing and/or CRM.
• Proven expertise in Salesforce (essential).
• Advanced proficiency in analytical tools such as Google Analytics and CRM platforms.
• Strong understanding of customer engagement, retention, and loyalty strategies.
• Experience in project management and campaign execution.
• UK-based and available to work from our Thriplow office at least three days per week.

At KWS, we believe in cultivating talent and fostering a supportive work environment. You'll benefit from:

• Key focus on professional and personal development. "Make yourself grow".
• 35 working hours weekly
• 30 days of annual leave plus bank holidays
• Highly competitive Pension Scheme with 16% Company contribution and 1.2% minimum employee contribution
• Life Assurance of three times annual salary
• Income Protection Plan at 75% of salary for long-term illness and disability for a period of three years
• Private Health Care Plan
• Profit Related Bonus Scheme, targeted at 10% of annual salary
• Membership of Lifestyles discount scheme
• Reduced diesel prices from the company's fuel pump

Ready to Join Us?

If you're excited to drive customer excellence and bring data-driven insights to life, we'd love to hear from you.