CRM & Commercial Analytics Specialist (m/w/d)

KWS SAAT SE; Thriplow; On-site; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Pension scheme 16%

Life Assurance (3x salary)

Income protection

Private health care

Bonus scheme 10%

Discount scheme

Diesel price reduction

30 days leave

Job summary

KWS UK Ltd. in Thriplow is seeking a CRM & Commercial Analytics Specialist to join our team. In this full-time role, you’ll drive customer journey strategies and streamline Salesforce-driven CRM across marketing and sales.

The ideal candidate has 4+ years in CRM and analytics, strong Google Analytics and CRM skills, and a proven track record in customer engagement. UK-based, you will work from Thriplow office at least three days a week.

Qualifications

• 4+ years in customer journey marketing and/or CRM.
• Advanced skills in Google Analytics and CRM platforms.
• Strong knowledge of engagement, retention, and loyalty strategies.

Responsibilities

• Champion a seamless customer journey across all touchpoints.
• Collaborate with marketing and cross-functional teams to optimize interactions.
• Design and deliver superior customer experiences through marketing activities.
• Act as Salesforce expert and promote adoption across teams.
• Optimize the CRM system to meet marketing and sales needs.
• Provide hands-on CRM support to internal teams.
• Ensure GDPR compliance and data governance.

Skills

Customer journey marketing

CRM

Google Analytics

Salesforce

Tools

Salesforce

Google Analytics

Job description

CRM & Commercial Analytics Specialist (m/w/d)

Field of Work: Marketing & Sales

Location: Thriplow, East of England, GB

Legal Entity: KWS UK Ltd.

Contract Type: Regular

Is Full Time?: Yes

Onsite/ Remote:

Job ID: 16795

Are you passionate about creating seamless customer experiences and leveraging data to drive commercial success? KWS UK Ltd. is seeking a CRM & Commercial Analytics Specialist to join our dynamic team in Thriplow. In this full-time role, you’ll play a pivotal part in shaping our customer journey strategy and optimising our CRM systems to support marketing and sales excellence.

As our CRM & Commercial Analytics Specialist, you will:

• Champion a customer-centric approach by ensuring a consistent and smooth experience across all touchpoints and stages of the customer journey.
• Collaborate with the Digital Marketing Executive and cross-functional teams to assess and enhance customer interactions across channels and platforms.
• Design and deliver exceptional customer experiences through all marketing activities.
• Act as the Salesforce expert for KWS UK, promoting system adoption and best practices across internal teams.
• Optimise the CRM system (Salesforce) in alignment with marketing and sales requirements.
• Provide hands‑on support to internal teams for efficient CRM usage.
• Ensure GDPR compliance and uphold data governance standards.

We’relooking for a proactive and analytical professional with:

• Minimum 4+ years of experience in customer journey marketing and/or CRM.
• Advanced proficiency in analytical tools such as Google Analytics and CRM platforms.
• Strong understanding of customer engagement, retention, and loyalty strategies.
• Experience in project management and campaign execution.
• UK-based and available to work from our Thriplow office at least three days per week.

At KWS, we believe in cultivating talent and fostering a supportive work environment. You’ll benefit from:

• 35 working hours weekly
• 30 days of annual leave plus bank holidays
• Highly competitive Pension Scheme with 16% Company contribution and 1.2% minimum employee contribution
• Life Assurance of three times annual salary
• Income Protection Plan at 75% of salary for long-term illness and disability for a period of three years
• Private Health Care Plan
• Profit Related Bonus Scheme, targeted at 10% of annual salary
• Membership of Lifestyles discount scheme
• Reduced diesel prices from the company’s fuel pump

Keyfocuson professional and personal development. "Make yourself grow".

About KWS

KWS is one of the world’s leading plant breeding companies and employs around 5,000 employees in more than 70 countries. With the tradition of family ownership, KWS has operated independently for more than 170 years. It focuses on plant breeding and the production and sale of seeds for sugarbeet, corn, cereals, vegetables, oilseed rape and sunflowers. KWS uses leading-edge plant breeding methods and invests a significant amount in research and development.

At KWS, diversity is not just a value; it is an essential part of our success. Breeding resilient crops requires diversity; likewise, our strength comes from the diversity of our teams. Whatever your background or identity is, we invite you to join us.

Further information: https://www.kws.com/corp/en/careers/. Follow us on LinkedIn® at https://linkedin.com/company/kwsgroup/.

Our data privacy policy for candidates is available on www.kws.com/dataprotection. Please select the country where the job you applied for is posted in and, if applicable, the specific business unit.