CRM & Commercial Analytics Specialist

KWS SAAT SE; Thriplow; On-site; GBP 52,000 - 70,000; Full time

Benefits offered by this job

Pension 16% company contribution

Life Assurance

Income Protection

Private Health Care

Profit Related Bonus

Lifestyles discount scheme

Diesel price discounts

30 days annual leave + bank holidays

35 hours weekly

Job summary

KWS UK Ltd. in Thriplow is seeking a CRM & Commercial Analytics Specialist to join our team. In this full-time role, you’ll shape our customer journey strategy and optimise our CRM systems to support marketing and sales excellence.

You will act as Salesforce expert, collaborate with the Digital Marketing team and cross-functional colleagues, ensure GDPR compliance and data governance, and help drive customer engagement across channels.

Qualifications

• Minimum 4+ years of experience in customer journey marketing and/or CRM.
• Advanced proficiency in analytical tools such as Google Analytics and CRM platforms.
• Strong understanding of customer engagement, retention, and loyalty strategies.
• Experience in project management and campaign execution.

Responsibilities

• Champion a customer-centric approach by ensuring a consistent and smooth experience across all touchpoints and stages of the customer journey.
• Collaborate with the Digital Marketing Executive and cross-functional teams to assess and enhance customer interactions across channels and platforms.
• Design and deliver exceptional customer experiences through all marketing activities.
• Act as the Salesforce expert for KWS UK, promoting system adoption and best practices across internal teams.
• Optimise the CRM system (Salesforce) in alignment with marketing and sales requirements.
• Provide hands‑on support to internal teams for efficient CRM usage.
• Ensure GDPR compliance and uphold data governance standards.

Skills

CRM

Analytics

Customer journey marketing

Project management

Campaign execution

Google Analytics

Tools

Salesforce

Job description

Select how often (in days) to receive an alert:

Are you passionate about creating seamless customer experiences andleveragingdata to drive commercial success? KWS UK Ltd. is seeking a CRM & Commercial Analytics Specialist to join our dynamic teamin Thriplow . In this full-time role, you’ll play a pivotal part in shaping our customer journey strategy and optimising our CRM systems to support marketing and sales excellence.

As our CRM & Commercial Analytics Specialist, you will:

Champion a customer-centric approach by ensuring a consistent and smooth experience across all touchpoints and stages of the customer journey.

Collaborate with the Digital Marketing Executive and cross-functional teams to assess and enhance customer interactions across channels and platforms.

Design and deliver exceptional customer experiences through all marketing activities.

Act as the Salesforce expert for KWS UK, promoting system adoption and best practices across internal teams.

Optimise the CRM system (Salesforce) in alignment with marketing and sales requirements.

Provide hands‑on support to internal teams for efficient CRM usage.

Ensure GDPR compliance and uphold data governance standards.

We’relooking for a proactive and analytical professional with:

Minimum4+ years of experience in customer journey marketing and/or CRM.

Advancedproficiencyin analytical tools such as Google Analytics and CRM platforms.

Strong understanding of customer engagement, retention, and loyalty strategies.

Experience in project management and campaign execution.

UK-based and available to work from our Thriplow office at least three days per week.

At KWS, we believe in cultivating talent and fostering a supportive work environment.You’llbenefitfrom:

Keyfocuson professional and personal development. “Make yourself grow”.

• 35 working hours weekly
• 30 daysof annual leave plus bank holidays
• Highly competitive Pension Scheme with 16% Company contribution and 1.2%minimumemployee contribution
• Life Assurance of three times annual salary
• Income Protection Plan at 75% of salary for long-term illness and disability for a period of three years
• Private Health Care Plan
• Profit Related Bonus Scheme, targeted at 10% of annual salary
• Membership of Lifestyles discount scheme
• Reduced diesel prices from the company’s fuel pump

About KWS

KWS is one of the world’s leading plant breeding companies and employs around 5,000 employees in more than 70 countries. With the tradition of family ownership, KWS has operated independently for more than 170 years. It focuses on plant breeding and the production and sale of seeds for sugarbeet, corn, cereals, vegetables, oilseed rape and sunflowers. KWS uses leading-edge plant breeding methods and invests a significant amount in research and development.

At KWS, diversity is not just a value; it is an essential part of our success. Breeding resilient crops requires diversity; likewise, our strength comes from the diversity of our teams. Whatever your background or identity is, we invite you to join us.

Further information: https://www.kws.com/corp/en/careers/ .

Follow us on LinkedIn at https://linkedin.com/company/kwsgroup/ .

Our data privacy policy for candidates is available on www.kws.com/dataprotection . Please select the country where the job you applied for is posted in and, if applicable, the specific business unit.