CRM & Commercial Analytics Specialist

KWS UK Ltd.; Thriplow; On-site; GBP 60,000 - 75,000; Full time

Benefits offered by this job

Key focus on professional and personal

35 working hours weekly

30 days annual leave + bank holidays

Pension scheme with 16% company cont.

Life Assurance 3x annual salary

Income Protection Plan 75% salary (3y)

Private Health Care Plan

Profit Related Bonus ~10%

Lifestyles discount scheme

Reduced diesel prices

Job summary

KWS UK Ltd. in Thriplow is seeking a CRM & Commercial Analytics Specialist to shape our customer journey strategy and optimise our Salesforce CRM to support marketing and sales excellence.

This full-time role requires a hands-on, analytical professional based in the UK. You will collaborate with the Digital Marketing Executive and cross-functional teams to drive data-led customer experiences, ensure GDPR compliance, and promote system adoption across internal teams.

Qualifications

• Minimum 4+ years of experience in customer journey marketing and/or CRM.
• Advanced proficiency in analytical tools such as Google Analytics and CRM platforms.
• Strong understanding of customer engagement, retention, and loyalty strategies.
• Experience in project management and campaign execution.

Responsibilities

• Champion a customer-centric approach across all touchpoints and stages of the journey.
• Collaborate with the Digital Marketing Executive and cross-functional teams to enhance customer interactions.
• Design and deliver exceptional customer experiences through all marketing activities.
• Act as the Salesforce expert for KWS UK, promoting system adoption and best practices.
• Optimise the CRM system (Salesforce) in alignment with marketing and sales requirements.
• Provide hands-on support to internal teams for efficient CRM usage.
• Ensure GDPR compliance and uphold data governance standards.

Skills

CRM

Customer journey

Google Analytics

Campaign management

Salesforce

Tools

Salesforce

Job description

Field of Work:Marketing & Sales,
Location:Thriplow
Legal Entity:KWS UK Ltd.
Contract Type: Regular
Is Full Time: Yes

Are you passionate about creating seamless customer experiences andleveragingdata to drive commercial success? KWS UK Ltd. is seeking a CRM & Commercial Analytics Specialist to join our dynamic teamin Thriplow . In this full-time role, you’ll play a pivotal part in shaping our customer journey strategy and optimising our CRM systems to support marketing and sales excellence.

As our CRM & Commercial Analytics Specialist, you will:

• Champion a customer-centric approach by ensuring a consistent and smooth experience across all touchpoints and stages of the customer journey.
• Collaborate with the Digital Marketing Executive and cross-functional teams to assess and enhance customer interactions across channels and platforms.
• Design and deliver exceptional customer experiences through all marketing activities.
• Act as the Salesforce expert for KWS UK, promoting system adoption and best practices across internal teams.
• Optimise the CRM system (Salesforce) in alignment with marketing and sales requirements.
• Provide hands-on support to internal teams for efficient CRM usage.
• Ensure GDPR compliance and uphold data governance standards.

We’relooking for a proactive and analytical professional with:

• Minimum4+ years of experience in customer journey marketing and/or CRM.
• Advancedproficiencyin analytical tools such as Google Analytics and CRM platforms.
• Strong understanding of customer engagement, retention, and loyalty strategies.
• Experience in project management and campaign execution.
• UK-based and available to work from ourThriplowoffice at least three days per week.

At KWS, we believe in cultivating talent and fostering a supportive work environment.You’llbenefitfrom:

• Keyfocuson professional and personal development. "Make yourself grow".
• 35 working hours weekly
• 30 daysof annual leave plus bank holidays
• Highly competitive Pension Scheme with 16% Company contribution and 1.2%minimumemployee contribution
• Life Assurance of three times annual salary
• Income Protection Plan at 75% of salary for long-term illness and disability for a period of three years
• Private Health Care Plan
• Profit Related Bonus Scheme, targeted at 10% of annual salary
• Membership of Lifestyles discount scheme
• Reduced diesel prices from the company’s fuel pump

At KWS, diversity is not just a value; it is an essential part of our success. Breeding resilient crops requires diversity; likewise, our strength comes from the diversity of our teams. Whatever your background or identity is, we invite you to join us.

Our data privacy policy for candidates is available on www.kws.com/dataprotection . Please select the country where the job you applied for is posted in and, if applicable, the specific business unit.

About KWS

KWS is one of the world’s leading plant breeding companies and employs around 5,000 employees in more than 70 countries. With the tradition of family ownership, KWS has operated independently for more than 170 years. It focuses on plant breeding and the production and sale of seeds for sugarbeet, corn, cereals, vegetables, oilseed rape and sunflowers. KWS uses leading-edge plant breeding methods and invests a significant amount in research and development.