Senior Data Analyst - CRM Analytics

Wise; Greater London; On-site; GBP 60,000 - 85,000; Full time

Benefits offered by this job

RSUs

Remote work 90 days

Flexible working

Private medical insurance

Life insurance

Gym membership

Cycle to work

Sabbatical leave

Maternity leave

Self-development budget

Mission Days

Pet friendly office

Team events

Job summary

Wise is seeking an experienced data analyst to join the CRM Analytics team, supporting Personal and Business segments. You will define measurement frameworks for CRM initiatives, ensure data quality, and provide analytical expertise to optimise customer engagement and lifecycle programs.

The role collaborates with CRM, Product, Data Science, and Growth teams to deliver data-driven insights and dashboards that inform acquisition, engagement, and retention strategies.

Qualifications

• Proven hands-on experience in marketing analytics, specifically CRM or lifecycle marketing.
• Strong SQL skills to manipulate data in Snowflake or similar data warehouse.
• Experience with data modelling (dbt) and visualization to build dashboards/reports.
• Proficient in Python or R for data analysis.
• Solid understanding of experimental design and statistical testing.
• Excellent communication to translate analyses into business insights.
• Experience working cross-functionally with marketing and product teams.

Responsibilities

• Translate complex business questions into analytical frameworks delivering insights that drive decisions.
• Design and execute analyses to evaluate campaign performance, segmentation and engagement across the lifecycle.
• Apply testing methodologies (A/B testing, incrementality) to improve CRM campaigns.
• Develop and maintain dashboards and reporting tools tracking CRM metrics.
• Collaborate with Analytics Engineering, CRM tech, and Product teams to ensure data integrity.
• Build and optimise customer segmentation models for targeting and personalization.
• Contribute to CRM analytics strategy and measurement framework.

Skills

Marketing analytics

Advanced SQL

dbt

Python or R

Experimental design

Cross-functional

Communication

Tools

Snowflake

Dashboard tools

Job description

Job Description

We are seeking an experienced data analyst to join our CRM Analytics team, supporting both Personal and Business customer segments. As a key member of the Marketing Analytics organisation, you will report to the Manager of CRM Analytics and play a critical role in driving our lifecycle marketing capabilities through rigorous data analysis and actionable insights.

This is a high-impact role where you'll collaborate closely with our CRM, Product, Data Science, and Growth teams. You will help define and execute the measurement framework for CRM initiatives, ensure data quality is top‑notch, and provide analytical expertise to truly optimise customer engagement strategies. Your work will directly influence how we acquire, engage, and retain customers by building and running data‑driven CRM programs.

Key Responsibilities

• Translate complex business questions into clear analytical frameworks, delivering insights that directly drive strategic decisions.
• Design and execute in‑depth analyses to evaluate campaign performance, customer segmentation, and engagement patterns across the customer lifecycle.
• Apply advanced testing methodologies (A/B testing, incrementality) to measure and significantly improve the effectiveness of CRM campaigns.
• Develop and maintain critical dashboards and reporting tools that track key CRM metrics and provide actionable insights for marketing teams.
• Collaborate closely with Analytics Engineering, CRM technology, and Product teams to ensure data integrity and help define requirements for new initiatives.
• Build and optimise customer segmentation models to enhance targeting and personalisation strategies.
• Contribute to the development of the overall CRM analytics strategy and measurement framework.

Required Qualifications

• Proven, hands‑on experience in marketing analytics, specifically within CRM or lifecycle marketing domains.
• Strong technical skillset, especially advanced SQL proficiency to handle complex data manipulation in a modern data warehouse (like Snowflake).
• Experience with data modelling (dbt) and visualisation tools to create insightful and easy‑to‑digest dashboards and reports.
• Comfortable with a programming language such as Python or R for data analysis.
• Solid understanding of experimental design and statistical testing methodologies.
• Excellent communication skills with the ability to translate complex analyses into clear, actionable business recommendations.
• Experience working cross‑functionally with marketing and product teams.

Preferred Qualifications

• Knowledge of marketing automation platforms and CRM tools.
• Familiarity with various customer segmentation techniques and personalisation frameworks.

Benefits

• Base salary of £60,000‑£85,000
• RSU's in a growing and public company
• Work from (almost) anywhere in the world for up to 90 days a year
• Flexible working – you’re trusted to do the right thing and be responsible
• Private Medical Insurance + Life Insurance
• Discounted gym memberships and cycle to work scheme
• A paid 6‑week sabbatical leave after four years
• 26 weeks maternity leave at full pay
• An annual self‑development budget
• Annual Mission Days festival
• Pet friendly offices
• Lots of fun group activities like yoga, running and board game nights

Find out more about our benefits in our London office.