CRM Architect | Remote-First, Flexible Hours, 30 Days Leave

Pion; Greater London; Hybrid; GBP 52,000 - 70,000; Full time

Benefits offered by this job

Great Place To Work

Remote-first environment

Flexible working hours

Wellness allowance

Gym memberships

Mental health support

Health cash plan

Partnership discounts

Home office setup allowance

Job summary

Pion is seeking a CRM Manager to own and optimise lifecycle journeys from onboarding through engagement and re‑activation. You will plan and execute commercial and engagement campaigns, working with content and calendar planning across teams to maximise ROl and retention.

You will rely on your expertise with ESPs like Iterable, Braze, SFMC or Klaviyo, using data to iterate on segmentation, triggers and automation while advocating tests to improve results and drive growth.

Qualifications

• Five+ years hands-on CRM and lifecycle marketing experience across strategy and execution.
• Experience with ESPs or marketing automation platforms (Iterable, Braze, SFMC, Klaviyo).
• Strong segmentation, triggers and automation logic understanding.
• Ability to read data and derive actionable optimisations with a testing mindset.
• Confident briefing and directing internal teams across product, brand and data.

Responsibilities

• Own and evolve core lifecycle journeys from onboarding to re-engagement.
• Plan and execute commercial and engagement-focused campaign sends.
• Collaborate with marketing to align content, calendar and social opportunities.
• Own the testing roadmap and translate results into concrete recommendations.
• Use performance data to diagnose issues and propose fixes.
• Brief and direct internal resources to extend capacity and build buy-in.

Skills

CRM marketing

Lifecycle marketing

Segmentation

Automation platforms

Campaign planning

Data analysis

Communication

Tools

Iterable

Braze

Salesforce Marketing Cloud

Klaviyo

Job description

Pion is seeking a CRM Manager to own and optimise lifecycle journeys from onboarding through engagement and re‑activation. You will plan and execute commercial and engagement campaigns, working with content and calendar planning across teams to maximise ROl and retention.

You will rely on your expertise with ESPs like Iterable, Braze, SFMC or Klaviyo, using data to iterate on segmentation, triggers and automation while advocating tests to improve results and drive growth.