CRM Manager: Lifecycle Marketing, Remote & Flexible

Pion; Greater London; Remote; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Competitive salary

30 days annual leave

Remote-first working

Flexible hours

Wellness allowance

Gym memberships

Mental health support

Health cash plan

Partnership discounts

£200 home setup allowance

Job summary

Pion is hiring a CRM Manager to lead our lifecycle journeys from onboarding to re-engagement. You will plan commercial and engagement campaigns, work with content and social teams, and own the testing roadmap.

You’ll translate opens, clicks and conversions into concrete next steps, helping to optimise onboarding flows and calendar management. We value 5+ years in CRM, strong segmentation and automation skills, and a proactive, collaborative attitude.

Qualifications

• Five or more years hands-on across the full CRM and lifecycle marketing discipline.
• Confident in an ESP or marketing automation platform and QA-ing campaigns.
• Strong grasp of segmentation, triggers and automation logic.
• Ability to read performance data and translate it into next steps.
• Improver instinct to optimize onboarding flows and calendars.

Responsibilities

• Own and evolve core lifecycle journeys from strategy to build and optimization.
• Plan and execute commercial campaign sends with balanced frequency and relevance.
• Execute engagement-focused sends with content, calendar and social opportunities.
• Own and prioritise the testing roadmap and turn results into recommendations.
• Use performance data to diagnose underperformance and propose fixes.
• Brief and direct internal resources to extend execution capacity and justify investment.

Skills

CRM

Lifecycle marketing

Campaign execution

Segmentation

Automation logic

Data-driven

Testing mindset

Stakeholder management

Personalisation

Tools

Iterable

Braze

Salesforce Marketing Cloud

Klaviyo

Job description

A little bit about us…

Pion produces award-winning technology for the biggest retailers on the planet, connecting them with the youth market. Featured in The Sunday Times Tech Track 100 2020, a list of the fastest-growing private tech companies in Britain, we’re always innovating to offer new solutions
that satisfy our consumers, drive ROI for our clients and create an empowering workplace for
our employees.

Equity, Diversity & Inclusion at Pion
zz

Because this part deserves a place at the top of the job ad… Here at Pion, we’re working hard to grow an inclusive, diverse and respectful group of people we’re proud of. Accountability plays a big role in our company values, and we’re totally honest, open and transparent about our ED & I efforts. This is why we’ve made our commitments and internal statistics visible for everyone to see here. Our ever-evolving culture is defined by our people, and it’s all part of #LifeAtPion.

Research shows that while men apply to jobs when they meet 60% of the requirements, women and those in underrepresented groups tend to only apply when they tick every box. We don’t think you should have to tick every box. We value your uniqueness, and it goes without saying that all applications are welcome, even if you don’t think you fit the criteria.

If you need any adjustments to support you with your application, just drop us an email at [e-mail].

About the role

As a result of our incredible success and growth, we are looking for a CRM Manager to join us.

Responsibilities Include

• Own and evolve our core lifecycle journeys — onboarding, activation, engagement, basket abandonment, win-back and re-engagement — from strategy through build and optimisation.
• Plan and execute commercial campaign sends, balancing frequency, relevance and commercial priorities against the health of our lifecycle programmes.
• Plan and execute engagement-focused sends, working with the wider marketing teams on content, calendar and social opportunities.
• Own and prioritise the testing roadmap — subject lines, send times, content and journey logic — turning results into concrete recommendations rather than reports.
• Use performance data (opens, clicks, conversion, retention and incrementality) to diagnose underperformance and propose the fix.
• Brief, QA and direct internal resource to extend execution capacity, and build the internal narrative on what is working to make the case for further investment in CRM.

Requirements

A little bit about you…

• Five or more years hands-on across the full CRM and lifecycle marketing discipline — strategic thinking as well as campaign execution, not one or the other.
• Confident in an ESP or marketing automation platform (Iterable, Braze, Salesforce Marketing Cloud, Klaviyo or similar), building and QA-ing your own campaigns and journeys.
• A strong grasp of segmentation, triggers and automation logic.
• Able to read performance data and turn it into a clear next step rather than a report, with a genuine interest in testing and iterating rather than set-and-forget CRM.
• An improver instinct — you see an onboarding flow or a send calendar and immediately spot ways to make it better, then act on it.
• Comfortable briefing and directing internal resource, and confident building buy-in across product, brand, marketing, creative and data. A clear, honest communicator with a self-starter, can-do attitude.
• Bonus points for consumer experience in subscription, membership, loyalty, ecommerce or affiliate-adjacent businesses, familiarity with incrementality or holdout testing, data querying skills, or exposure to advanced personalisation and next-best-action decisioning.

Benefits

Life at Pion

Let’s take a look at just a few things that make Pion an amazing place to work…

Let's take a look at a few things that make Pion an amazing place to work...

💰 Competitive salary.

🌴 30 days annual leave, plus bank holidays.

🏆 Accredited 'Great Place To Work' company in three categories.

🧠 Commitment to personal development and career growth, coaching workshops and progression plans.

👩🏽💻Remote-first working environment. This means you're not obligated to come into the office, you can choose the environment you think you excel best in.

📅Flexible working hours.

❤️ Focus on welfare. We offer a monthly wellness allowance, gym memberships, access to mental health first aiders, a health cash plan and more.

🛍️ Access to incredible partnership discounts for the biggest brands in the world. Think Google, Apple, GymShark, Domino's, Uber and loads more!

💻 £200 work from home set up allowance to put towards your at-home working space.

Want to know more?

Check out our career site for everything you need to know about starting a career with Pion.

Due to the high volume of applicants, we can only respond to shortlisted applicants. By submitting your application, you agree that Pion may collect your personal data for recruiting, global organisation planning, and related purposes. Our Applicant Privacy Notice explains what personal information and where we may process, our purposes for processing, and the rights you can exercise over Pion's' use of your personal information.

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