CRM & Lifecycle Marketing Lead — Hybrid (Manchester)

Herkimer County Fair; Manchester; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

Pathway, a small consultancy, is seeking a CRM Manager to help e-commerce brands maximise value from customer data and lifecycle marketing. You will hands-on build journeys, campaigns, and CRM programmes across Bloomreach and Klaviyo, from strategy through to launch and optimisation.

Based in Manchester with hybrid working, you’ll work closely with clients and a tight specialist team to design, implement, and measure CRM solutions that deliver growth and better customer experiences across

Qualifications

• 3–5 years in CRM, email marketing or lifecycle marketing.
• Hands-on experience with CRM platforms (Bloomreach, Klaviyo or similar).
• Experience with e-commerce brands and customer journeys.
• Strong communication with clients and cross-functional teams.

Responsibilities

• Deliver CRM implementations and ongoing improvements across platforms.
• Design and build lifecycle journeys (welcome, winback, post-purchase).
• Create email and SMS campaigns and automated flows.
• Coordinate requirements with client teams and ensure timely launches.
• Define milestones, track KPIs, and report results to clients.
• Support training and enablement for client teams.

Skills

CRM & lifecycle marketing

Bloomreach

Klaviyo

Data-driven decision making

Client-facing communication

Tools

Bloomreach

Klaviyo

Dotdigital

Job description

Pathway, a small consultancy, is seeking a CRM Manager to help e-commerce brands maximise value from customer data and lifecycle marketing. You will hands-on build journeys, campaigns, and CRM programmes across Bloomreach and Klaviyo, from strategy through to launch and optimisation.

Based in Manchester with hybrid working, you’ll work closely with clients and a tight specialist team to design, implement, and measure CRM solutions that deliver growth and better customer experiences across