Customer Relationship Management Executive

Match Digital; United Kingdom; Hybrid; GBP 30,000 - 40,000; Full time

Benefits offered by this job

25 days holiday + bank holidays + your birthday off

Flexible working over Christmas/New Year

Wellbeing and mental health program

Budget for tailored learning plan

Company laptop

Pension contributions

Job summary

Match Digital is seeking a CRM Executive to build, maintain, and optimise CRM campaigns that drive customer engagement and conversion. The role involves using ActiveCampaign for account configuration, integrating CRM with various platforms, and performing data management and campaign analysis. The ideal candidate should possess strong skills in CRM and email marketing, have a data-driven mindset, and be familiar with data privacy regulations. This position offers a supportive training environment and various employee perks.

Qualifications

• Experience in CRM and email marketing, either within an agency or in-house.
• Confident with automations, segmentation, tagging structures, data workflows, and pipelines.
• Understanding of data privacy regulations (where applicable) and best practices for handling sensitive information.

Responsibilities

• Build and configure ActiveCampaign accounts.
• Integrate CRM with client platforms and carry out data management.
• Monitor campaign performance and improve ROI.
• Produce regular performance reports with actionable insights.

Skills

CRM and email marketing experience

A/B testing

Data-driven approach

Automation knowledge

Strong organisation skills

Project management

Communication skills

Tools

ActiveCampaign

Job description

We’re supporting a digital healthcare consultancy through a period of high growth. After being acquired by the market leader in their industry, our client is poised to deliver on their ambitious expansion plans as their client based continues to grow.

This agency crafts experiences across web, paid media, CRM, content and SEO, building growth programmes that align with client objectives. They aim to redefine growth in their industry, delivering lasting and impactful change whilst taking the stress of marketing away from their clients.

Their leadership sees that their people are the drivers of collaboration & innovation. Each employee is given a budget for training & development to help further their skills in digital whilst being supported in their long-term career progression.

The role

The CRM Executive will build, maintain, and optimise CRM campaigns and systems to help clients convert more enquiries into bookings and revenue.

This role will support with the implementation and optimisation of CRM tools, customer journeys, automation performance, and CRM usability. Working closely with the CRM manager, you will deliver best-in-class CRM environments, improve workflows, and support campaigns.

As CRM Executive, you will:

• Build and configure ActiveCampaign accounts (pipelines, automations, lead scoring, tagging).
• Integrate CRM with client platforms, Facebook Lead Ads, and WhatsApp Audit.
• Optimise existing CRM setups to improve lead quality, customer journeys, and conversion rates.
• Ensure accurate data management and consistent KPI tracking.
• Build and schedule automated email and nurture sequences for customer journey.
• Support segmentation, audience targeting, and personalised CRM campaigns.
• Monitor campaign performance and identify opportunities to improve ROI.
• Analyse CRM data, including drop-off points in the customer journey.
• Produce regular performance reports with actionable insights.
• Support client onboarding, training, and troubleshooting of CRM issues.
• Contribute to CRM documentation, SOPs, and best practice guidelines (including GDPR compliance).
• Work with the CRM Manager to develop new automations and improve internal processes.
• Stay up to date with ActiveCampaign features and apply continuous improvements.

A CRM Executive should have:

• Experience in CRM and email marketing, either within an agency or in-house.
• Hands-on experience with A/B testing and a data-driven approach to campaign optimisation, as well as a test-and-learn mindset.
• Confidence with automations, segmentation, tagging structures, data workflows, and pipelines.
• A test-and-learn mindset.
• Understanding of data privacy regulations (where applicable) and best practices for handling sensitive information.
• Strong organisation, project management and communication skills.

The perks

• 25 days holiday + bank holidays + your birthday off.
• Flexible working over Christmas / New Year in addition to holiday allowance.
• Wellbeing and mental health program.
• A budget for tailored learning plan, including industry events.
• Company laptop.
• Pension contributions.

Match Digital specialises in connecting talented individuals with businesses in the digital, tech, media and marcomms industries.