CRM & Admissions Manager, Drive Occupancy – Elderly Care

Stephen James Consulting; Husborne Crawley; On-site; GBP 45,000 - 50,000; Full time

Benefits offered by this job

Performance bonus

Training & development

Career progression

Job summary

Stephen James Consulting is recruiting an experienced CRM Manager for an expanding elderly care provider in Bedford. You will own the customer journey from enquiry to admission, delivering a smooth and supportive experience for residents and families.

You will manage enquiries, conduct tours, drive occupancy, build relationships with healthcare professionals, and develop local marketing and community initiatives.

Qualifications

• Experience in CRM, sales or admissions roles.
• Proven experience in elderly care homes.
• Strong communication and relationship skills.
• Commercial mindset with ability to convert enquiries.
• CRM system proficiency and data accuracy.
• Full UK driving licence preferred.

Responsibilities

• Manage incoming enquiries and support admissions.
• Conduct home tours and showcase services.
• Drive occupancy through enquiry management.
• Build relationships with healthcare professionals and referrals.
• Develop local marketing and community initiatives.
• Organise open days and outreach events.
• Maintain CRM records and monitor data.
• Produce occupancy and sales reports.
• Support Home Manager to meet occupancy and revenue targets.

Skills

CRM systems

Sales & admissions

Elderly care experience

Communication

Relationship building

Driving licence

Job description

Stephen James Consulting is recruiting an experienced CRM Manager for an expanding elderly care provider in Bedford. You will own the customer journey from enquiry to admission, delivering a smooth and supportive experience for residents and families.

You will manage enquiries, conduct tours, drive occupancy, build relationships with healthcare professionals, and develop local marketing and community initiatives.