Customer Relationship Manager

Barchester Healthcare; Hartford; Remote; GBP 30,000 - 42,000; Full time

Benefits offered by this job

Commission structure

Discounts (retail & leisure)

Wellbeing support

Career progression opportunities

Job summary

Barchester Healthcare is seeking a Customer Relationship Manager to join our care home team in the UK. You will drive occupancy through proactive sales activity, handle enquiries, and develop the home’s digital profile while networking with the local community.

This role requires a professional sales mindset with strong communication and CRM capabilities. You will work with an exceptional management team to deliver a full range of sales and marketing approaches, contributing to strong occupancy

Qualifications

• Proven sales and marketing experience, preferably in healthcare or similar sectors.
• Ability to analyse data on CRM platforms such as Salesforce.
• Self-motivated and target-driven with strong interpersonal skills.
• Confident user of Microsoft Office applications (Excel/PowerPoint).
• Full UK driving licence held.
• Ability to work with local communities to raise occupancy.

Responsibilities

• Represent Barchester and the home in a friendly, professional manner.
• Lead sales activity for the home to achieve occupancy targets.
• Engage with potential residents by phone and conduct informative tours of the home.
• Build relationships with residents and relatives to understand needs and preferences.
• Respond to sales inquiries, generate leads, and identify local marketing opportunities.
• Maintain a contacts database to support follow-ups and campaigns.

Skills

Sales experience

Marketing experience

Data analysis

Interpersonal skills

Microsoft Office

Driving licence

Tools

Salesforce

Excel

PowerPoint

Job description

Barchester are recruiting a Customer Relationship Manager to join our prestigious care home team. We are looking for a professional sales professional who will support this home to increase occupancy. This is your opportunity to work alongside an exceptional management team to ensure the success of a first-class care home. You will deliver a full range of sales and marketing approaches to drive sales including handling enquiries, developing the digital profile of the home and networking with the local community.

Barchester are an industry-leading care provider, holding some of the best quality ratings of any large care home provider in the UK, with a clear focus on providing our residents with exceptional quality care.

REWARDS PACKAGE:

• Attritive salary, alongside a competitive commission structure
• Access to a range of retail and leisure discounts
• Access to a range of wellbeing support and Best Doctors Service
• Opportunity to develop within a hugely supportive team

RESPONSIBILITIES:

• Managing enquiries to improve the conversion rates and achieve occupancy targets
• Excellent communication skills.
• Networking within the local community to raise the profile of the home and generate enquiries
• Supporting local and wider marketing activities togenerate enquiries,drive conversion rates and increase occupancy
• Identifying opportunities to improve sales and marketing performance

NEED TO HAVE:

• Have proven sales and marketing experience preferably in healthcare but not essential
• Have the ability to analyse data on Salesforce or similar CRM application
• Be self-motivated and target driven
• Have interpersonal and professional qualities
• Confident user of Microsoft Office (Excel/Powerpoint)
• Full UK driving licence.

NEED TO DO:

• Represent Barchester and our state of the art home in a friendly and professional manner.
• Responsible for all sales activity for the home.
• Talking to potential new residents over the phone, and providing informative and welcoming tours of the home.
• Engage with residents and relatives to understand their experience and requirements.
• Respond to sales enquiries.Actively generate leads and identify local marketing opportunities.
• Maintain a contacts database.

Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.