Crm Manager

Stephen James Consulting; Husborne Crawley; On-site; GBP 45,000 - 50,000; Full time

Benefits offered by this job

Performance bonus

Training & development

Career progression

Job summary

Stephen James Consulting is recruiting an experienced CRM Manager for an expanding elderly care provider in Bedford. You will own the customer journey from enquiry to admission, delivering a smooth and supportive experience for residents and families.

You will manage enquiries, conduct tours, drive occupancy, build relationships with healthcare professionals, and develop local marketing and community initiatives.

Qualifications

• Experience in CRM, sales or admissions roles.
• Proven experience in elderly care homes.
• Strong communication and relationship skills.
• Commercial mindset with ability to convert enquiries.
• CRM system proficiency and data accuracy.
• Full UK driving licence preferred.

Responsibilities

• Manage incoming enquiries and support admissions.
• Conduct home tours and showcase services.
• Drive occupancy through enquiry management.
• Build relationships with healthcare professionals and referrals.
• Develop local marketing and community initiatives.
• Organise open days and outreach events.
• Maintain CRM records and monitor data.
• Produce occupancy and sales reports.
• Support Home Manager to meet occupancy and revenue targets.

Skills

CRM systems

Sales & admissions

Elderly care experience

Communication

Relationship building

Driving licence

Job description

CRM Manager | Elderly Care | Bedford

Stephen James Consulting is partnering with a developing elderly care provider to recruit an experienced CRM Manager. This is a commercially focused role where you'll play a key part in driving occupancy, managing enquiries, and delivering an exceptional experience for prospective residents and their families.

The Role

Working closely with the Home Manager and wider leadership team, you will take ownership of the full customer journey—from initial enquiry through to admission—ensuring a smooth, supportive and professional experience at every stage.

You will be responsible for:

• Managing incoming enquiries and supporting families through the admissions process


• Conducting home tours and effectively showcasing the service and facilities


• Driving occupancy through proactive enquiry management and conversion


• Building and maintaining relationships with local healthcare professionals and referral partners


• Developing and delivering local marketing and community engagement initiatives


• Organising events such as open days and community outreach activities


• Maintaining accurate CRM records and monitoring enquiry and conversion data


• Producing regular reports on occupancy, sales activity and performance


• Supporting the Home Manager in achieving occupancy and revenue targets

About You

We are looking for someone with:

• Experience in CRM, sales, admissions, business development or customer relationship roles


• Proven experience within elderly care homes, working as a CRM is essential.


• Strong communication and relationship-building skills


• A commercial mindset with a proven ability to convert enquiries into admissions or sales


• Excellent organisation and CRM system experience


• Confidence engaging with families, professionals and community stakeholders


• A proactive, self-motivated approach with the ability to work independently and as part of a team


• A full UK driving licence (preferred)

What's on Offer

• Competitive salary of £45,000 - £50,000 plus performance-related bonus


• The opportunity to join a respected and supportive care provider


• Autonomy to develop local occupancy and marketing strategies


• Ongoing training and professional development


• Clear opportunities for career progression


• A rewarding role where you make a real difference to residents and families

If you're passionate about relationship building and delivering a high-quality customer experience within the care sector, we'd love to hear from you.