Creative Automation & Templatization Specialist

Experis; Bedford; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading marketing agency is seeking a Creative Automation & Templatization Specialist to drive efficiency in global marketing asset production through scalable templates and automation solutions. The role involves designing templates using Adobe tools, integrating them into workflow systems, and leveraging generative AI tools to enhance content creation. Collaboration with various teams is essential to ensure brand consistency and optimize creative processes. The position offers a hybrid work model based in Bedford.

Qualifications

• Experience in designing scalable templates for global marketing assets.
• Knowledge of asset management and distribution processes.
• Familiarity with generative AI tools and their integration into workflows.

Responsibilities

• Design and maintain scalable templates for global marketing assets.
• Integrate templates into marketing workflows ensuring compatibility.
• Manage asset distribution and coordination with QC and localisation teams.
• Leverage generative AI tools to enhance content creation.
• Collaborate with cross-functional teams to maintain brand consistency.

Skills

Adobe Stack

Creative Cloud Libraries

Generative AI tools

Cross-functional collaboration

Tools

Adobe Workfront

Job description

Job Description

Job Title: Creative Automation & Templatization Specialist
Location: London (Hybrid)
Contract
Purpose
The Creative Automation & Templatization Specialist is responsible for driving efficiency and consistency in global marketing asset production by designing scalable templates and implementing automation solutions.
This role ensures seamless integration across creative workflows (DAM and Workfront tools), leverages advanced tools including generative AI, and supports cross-functional collaboration to optimise asset creation, localisation, and distribution.
Job Description:

• Design and maintain scalable templates for global marketing assets (static/animated, multiple sizes, product variations) using Adobe Stack and Creative Cloud Libraries.
• Integrate templates seamlessly into marketing workflows, ensuring compatibility with tools such as Adobe Workfront and other process automation systems.
• Manage asset distribution and synchronisation, coordinating with QC, transcreation, and localisation teams, as well as external agencies.
• Leverage generative AI tools (e.g., Adobe Firefly API services, Google Vertex AI, etc.) to enhance content creation and drive efficiency in asset production.
• Collaborate with cross-functional teams to maintain brand consistency and optimise creative processes.