Copywriter

Cotswold Outdoor Group; England; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading outdoor retailer in the UK is seeking a talented copywriter to create emotive content for campaigns and product launches. The role involves collaboration with various teams to ensure alignment of words and visuals while maintaining the brand's tone of voice across different channels. The position offers a starting salary of £33,000 and a bonus, along with hybrid working options and generous staff discounts. This is an excellent opportunity to combine creativity with commercial insight in a passionate outdoor-focused environment.

Benefits

Yearly bonus up to £1,500

33 days holiday

Staff discounts of 40-60%

Savings on everyday essentials

Qualifications

• Proficient in creating compelling copy across various media.
• Ability to inspire and inform through writing.
• Experience collaborating with design and marketing teams.

Responsibilities

• Create emotive copy for campaigns and brand moments.
• Apply copy effectively across multiple channels.
• Collaborate with teams to align content with visuals.
• Protect the brand tone of voice across distinct brands.

Skills

Copywriting

Collaboration

Commercial Insight

Creativity

Project Management

Job description

At Cotswold Outdoor Group, the outdoors isn't just where we work, it's who we are. Every day, our head office teams play a vital role in helping people get outside, explore more, and experience the world around them.

About Us

We believe life's better when it's lived outdoors. From hiking and wild swimming to simply stepping away from the screen, nature helps us feel alive.

At our head office, every role helps make those adventures possible. Whether it's shaping our systems, supporting our teams or driving key initiatives, you'll play a vital part in helping people get outside and explore more.

We're part of the Cotswold Outdoor Group, including Runners Need and Snow + Rock, offering trusted brands, expert advice, and a commitment to protecting the planet.

Whether it's your first step or your next move, you'll find opportunities to learn, grow, and be part of something bigger.

What You'll Be Doing

• Creating emotive, idea‑led copy for campaigns, launches, and brand moments, including film scripts and key messaging
• Applying compelling copy across media, email, social, in‑store, POS, web, and e‑commerce with pace and purpose
• Writing confidently across the full funnel, inspiring, informing, or converting audiences as needed
• Collaborating with designers, marketers, and channel owners to align words and visuals seamlessly
• Shaping and protecting brand tone of voice across multiple brands while preserving each brand's personality
• Developing guidelines, frameworks, and examples to bring clarity and consistency to copy across the business
• Combining creative ambition with commercial insight, using data and performance to guide decisions
• Driving projects forward, making decisive choices, and maintaining momentum across multiple priorities

We're Looking For Someone Who

• Creates and applies compelling copy across campaigns, launches, and all brand touchpoints
• Writes confidently to inspire, inform, and convert across the full funnel
• Collaborates with designers, marketers, and channel owners to align words and visuals
• Shapes and protects brand tone of voice across multiple brands
• Combines creative ambition with commercial insight to inform decisions
• Drives multiple projects forward, maintaining momentum and meeting deadlines

What You'll Get From Us

Joining our team means more than just getting paid a salary, it's about being part of a workplace that values you, your growth and your wellbeing.

You’ll Enjoy

• Starting salary of £33,000 with a yearly bonus of up to £1,500
• Hybrid working options to support your work‑life balance
• 33 days holiday allowing you to recharge and explore the outdoors
• Staff discounts of 40‑60% across our full range of outdoor brands
• Savings on everyday essentials including groceries, travel, fitness, and entertainment through our perks hub

Everyone’s welcome

We welcome applications from all genders, backgrounds, and experiences. Diverse teams make us stronger, helping us learn, grow, and create a place where everyone belongs.

We want to hear your voice so encourage you to write your own application and use AI tools sparingly. We’re looking for honesty, authenticity, and a real sense of who you are. Applications that feel generic or AI‑generated may not stand out.

This advert may close early if we receive a high number of applications, so don’t wait too long to apply.