Conversion Rate Optimisation Manager - 12M Maternity Cover

Rail Delivery Group; Greater London; On-site; GBP 50,000 - 65,000; Full time

Job summary

A national transport organization is seeking a Conversion Rate Optimisation Manager to join their team. This role involves managing and delivering plans to enhance conversion rates across web and app platforms. Candidates should have proven experience in digital product management, marketing, or e-commerce, alongside strong analytical and communication skills. The position offers a competitive benefits package, including generous leave policies and travel discounts, promoting a supportive work environment focused on innovation.

Benefits

75% off rail travel

30 days annual leave

Season ticket loan

Enhanced family leave

Pension scheme with up to 11.58% employer contribution

Private medical insurance

Discounted gym membership

Qualifications

• Proven 3 years' experience in digital product management, digital marketing, or e-commerce focused on conversion rate optimisation.
• Strong analytical skills with the ability to interpret data and make actionable recommendations.
• Excellent communication and stakeholder management skills.

Responsibilities

• Manage and deliver plans to optimise conversion rates.
• Work cross-functionally to enhance user experience and reduce pain points.
• Conduct analysis of user behavior and funnel performance.

Skills

Digital product management

Digital marketing

E-commerce

Analytical skills

Communication skills

Stakeholder management

User experience (UX)

Conversion rate optimisation (CRO)

Tools

Google Analytics

Adobe Analytics

A/B testing tools

JIRA

Miro

Google Tag Manager

Job description

Closing Date for Applications

22nd January 2026

What is the purpose of this job?

We are seeking a Conversion Rate Optimisation Manager to join our National Rail team who has experience in digital product management, digital marketing or e-commerce to cover maternity leave for a period of 9-12 months. The ideal candidate will be accountable for analysing and maximising conversion rates across our web and app platforms to drive revenue growth, and enhance the user experience.

What can I expect to do in this job?

The role is split into 2 pillars. The first focuses on managing and delivering plans to optimise conversion rates which will involve:

• Working with design, development, and product teams to enhance user experience and remove pain points in the conversion process.
• Implementing A/B testing, multivariate testing, and other experimentation methodologies to validate hypotheses and drive conversion improvements.
• Ensuring consistency in branding, messaging, and user interface elements to maintain a seamless user journey.

The second pillar focuses on data analysis and reporting which will involve:

• Utilising insights from user research, heatmaps, usability testing and analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Conducting thorough analysis of user behaviour and funnel performance to identify areas for improvement.
• Generating regular reports and actionable insights from conversion rate performance and test results.
• Monitoring industry trends and competitor activities to identify opportunities for optimisation and innovation.

• Essential
• Proven 3 year’s experience in digital product management, digital marketing or e-commerce with a focus on conversion rate optimisation.
• Proficiency in web analytics and experimental / CRO tools such as Google Analytics, Adobe Analytics, WTO or similar platforms.Strong analytical skills with the ability to interpret data, draw conclusions, and make actionable recommendations.
• Experience with A/B testing, multivariate testing, and other experimentation methodologies.
• Excellent communication and stakeholder management skills with the ability to work cross-functionally and influence change at all levels.
• Knowledge of web design fundamentals, UX/UI best practices, and usability testing methodologies.
• Desirable
• Familiarity with HTML, CSS, and JavaScript is a plus.
• Experience using a tag management solution such as Google Tag Manager or similar.

Knowledge and some use of JIRA and Miro would be beneficial.

Why Work for RDG?

We offer a highly competitive package, including:

• 75% off rail travel for personal and family use, plus international rail discounts.
• 30 Days annual leave (plus buy/sell options and additional leave for key life events)
• Season ticket loan for commuting costs.
• Enhanced family leave – 30 weeks full pay for maternity, adoption, surrogacy, and shared parental leave.
• Pension scheme – up to 11.58% employer contribution.
• Private medical insurance (Vitality PPP) including mental health and specialist care.
• Discounted gym membership and access to wellbeing programmes.

Career Development & Progression

You’ll be part of a team driving innovation at a national scale, with the opportunity to influence long-term ticketing strategy. This role provides real ownership, the chance to work with leading-edge technologies and partners, and visibility at senior levels across the rail industry. You’ll also gain wide exposure to transport and government stakeholders, opening up exciting development and progression opportunities within RDG.

Apply Now & Shape the Future of UK Rail

If you are interested in joining RDG as a Lead Solution Architect and shaping the future of digital ticketing, we’d love to hear from you!

Click Apply now to start your application and be part of a team that is leading digital innovation in the rail industry.

Please note that we are unable to consider applications from candidates who require visa sponsorship to work in the UK.