Content & Channel Marketing Manager - Americas

McLaren; United Kingdom; On-site; GBP 45,000 - 60,000; Full time

Job summary

An automotive company in the United Kingdom is seeking a Content and Channel Marketing Manager to oversee the creation and deployment of marketing assets across multiple channels. This role requires a balance of creative strategy and operational support to enhance customer interactions and ensure alignment with global campaigns. Ideal candidates will have experience in content marketing, CRM segmentation, and data-driven analysis.

Qualifications

• Experience in content marketing and channel communications.
• Ability to develop omni-channel marketing strategies.
• Proficiency in data analysis to measure campaign success.

Responsibilities

• Create a constant flow of exceptional marketing assets.
• Set communications direction and content standards.
• Oversee content deployment across various channels.

Skills

Creative strategy

Campaign analysis

Operational support

CRM segmentation

Lead generation

Customer retention

Job description

Reporting to the Senior Manager, Brand Marketing – Americas, the Content and Channel Marketing Manager will play a vital role in creating a constant flow of exceptional, channel‑ready assets across multiple marketing verticals ensuring both customers and retailers are exposed to high quality and on‑brand campaigns and communications that innovate, excite and drive measurable actions.

This individual will set the communications direction, content standards and production rhythm across all McLaren, Americas Marcoms and will be the hub where our omni‑channel presence comes to life, owning the roadmap and channel programming that powers launches, always on‑brand building and customer interactions.

Utilizing globally produced assets, and enhancing with regionally adapted creative concepts, this role will be key in enforcing brand guardrails and creating relevant and meaningful toolkits and assets for the retail network, creating content with media partners to drive high‑quality leads and ensuring a regular cadence of communication with our customer database, whilst measuring success and course‑correcting based on data analysis.

This role will own the regional content calendar and ensure alignment with global campaigns and launches, overseeing content deployment across email, social, paid media, and owned channels. The manager will drive consistent audience engagement through structured nurture journeys, CRM segmentation, and retargeting strategies designed to increase lead conversion and retention.

With a focus on strategy and execution, this individual will connect Marketing, Sales, and Aftersales functions to strengthen lead generation, customer retention, and commercial impact. The ideal candidate brings a balanced mix of creative strategy, campaign analysis, and operational support for regional and dealer‑level execution.