Chief Marketing Officer

UK Agri-Tech Centre; Glasgow; On-site; GBP 80,000 - 130,000; Full time

Job summary

Join a leading commercial strength brand as Chief Marketing Officer at a rapidly growing company. This pivotal role involves driving a customer-first approach, collaborating with digital and sales teams, and leading brand and marketing strategies that accelerate growth across key markets.

Qualifications

• Proven experience in a senior marketing role (CCO, CMO, or similar).
• Experience with digital and sales teams to optimize sales across geographies.
• Strategic thinker with the ability to translate insight into business growth.

Responsibilities

• Own customer strategy across B2B and B2C markets.
• Ensure a seamless, commercially impactful customer journey.
• Lead brand building, performance marketing, and customer retention.

Skills

Customer strategy

Performance marketing

Digital engagement

Commercial acumen

Collaboration

Job description

A Glasgow born brand, Steven Rinaldi ignited the spark of PRIMAL in 2016. With an extensive background in strength training, manufacturing, and sales, Steven envisioned revolutionising the gym floor from rows of basic cardio machines to world class strength and functional spaces. To achieve this vision would involve both crafting premium strength and functional fitness equipment and designing worldclass gym spaces across the UK and beyond. Since then, PRIMAL has gone from strength to strength. Having received investment from Flywheel Partners in 2021 we were able to expand into larger warehousing, elevating our show sites, growing the team, and investing in their digital presence. Today, PRIMAL proudly stands as the leading commercial strength brand in the UK and they have made their mark internationally, reaching over 25 countries, including the UAE, South Africa, and Europe. It is their unwavering focus on designing state-of-the-art, biomechanically superior equipment that sets them apart. They create cutting-edge, bespoke products that continuously evolve, fuelling their three distinct series: Personal, Pro, and Performance.

Their ambition is to grow. To keep getting stronger. Progress over perfection.

It’s an exciting time to join Primal and this newly created Chief Marketing Officer role will help elevate the brand and continue the growth trajectory.

About the role

In this role, you will fully own the customer strategy across both B2B and B2C markets. This newly created position will sit on the executive leadership team and be responsible for championing a customer-first approach across every stage of the customer lifecycle — from awareness and acquisition to loyalty and advocacy. You will own the brand, marketing, website, customer experience, and insights functions, ensuring a seamless, compelling and commercially impactful customer journey. You will bring together brand building, performance marketing, digital engagement, and customer retention under a single, cohesive strategy to accelerate growth, deepen loyalty, and elevate our brand across all key and developing markets.

Candidate requirements

The successful candidate will have proven experience in a senior marketing or customer leadership role (CCO, CMO, or similar), ideally in a digitally enabled consumer, health & fitness, or lifestyle brand. They will be experienced in working with both digital and sales teams in collaboration to optimise sales ideally across multiple geographies. A strategic thinker with strong commercial acumen they will have the ability to translate insight into business growth. And finally, authentic, collaborative leadership style with a passion for creating high-performing and purpose-led teams.

Please complete the form below to download the candidate brochure.

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Apply Now

To apply, please send your CV to Jaclyn Needham, Director at FWB to [e-mail] or for an initial confidential discussion, please contact heron 0131 539 7087.

Contact the team at FWB to discuss your individual or company requirements, or to discover more about our specialist services.