City of Westminster
On-site
GBP 90,000 - 120,000
Full time
Job summary
A technology company in London is seeking a Marketing Leader to provide strategic leadership in the SaaS and FinTech domains. The ideal candidate will have over 12 years of experience, focusing on fostering innovation and data-driven strategies to drive growth. Responsibilities include leading B2B demand generation and developing global go-to-market strategies. This is a permanent, full-time position with significant impact on brand presence and revenue.
Qualifications
- 12+ years of proven marketing leadership across SaaS, FinTech, and RegTech.
- Deep understanding of compliance and regulatory workflows.
- Experienced in driving thought leadership and market education.
Responsibilities
- Provide strategic marketing leadership for SaaS and FinTech domains.
- Lead B2B demand generation and brand strategy.
- Develop global go-to-market strategies in alignment with Sales.
Skills
Marketing leadership
B2B demand generation
Brand strategy
Integrated marketing communications
Data-driven decision-making
Overview
- Location: London
- Type: Permanent
- Schedule: Full-time
- Posted: 12 hours ago
- Apply easily
Responsibilities
- Provide strategic marketing leadership for SaaS, FinTech, and RegTech domains with a track record of driving growth and global market penetration.
- Lead B2B demand generation, brand strategy, and integrated marketing communications to deliver measurable impact on revenue and market share.
- Scale marketing organizations internationally and build functions that support both hypergrowth startups and established enterprises.
- Develop and execute global go-to-market strategies in close alignment with Sales and Product leadership.
- Oversee digital marketing, demand generation programs, events, and public relations to ensure a consistent global brand presence and engagement.
- Drive thought leadership and market education to position the organization as a trusted authority in compliance and fraud prevention.
- Foster innovation, accountability, and cross-functional collaboration within high-performing marketing teams.
- Focus on data-driven decision-making, measure marketing ROI, optimize performance, and accelerate sustainable growth.
Qualifications
- 12+ years of proven marketing leadership across SaaS, FinTech, and RegTech.
- Track record of driving growth and global market penetration with expertise in B2B demand generation, brand strategy, and integrated marketing communications.
- Demonstrated success in scaling marketing organizations internationally and building functions that support both hypergrowth startups and established enterprises.
- Deep understanding of compliance, identity verification (IDV), AML, KYC, KYB, and regulatory workflows, with the ability to translate complex requirements into marketable value propositions.
- Adept at developing and executing global go-to-market strategies in close alignment with Sales and Product leadership.
- Recognized for building and leading high-performing marketing teams, fostering innovation, accountability, and cross-functional collaboration.
- Experienced in driving thought leadership and market education to position organizations as trusted authorities in compliance and fraud prevention.
- Oversight of digital marketing, demand generation programs, events, and public relations, ensuring consistent global brand presence and engagement.
- Strong focus on data-driven decision-making, with expertise in measuring marketing ROI, optimizing performance, and accelerating sustainable growth.